News & Events
January 19, 2009
SEBA Professor Talks with the Sacramento Bee about Marketing Barack Obama's Image
His image is iconic. President-elect Barack Obama's face is now emblazoned on all sorts of memorabilia; everything from T-shirts to bobble-head dolls. SMC marketing professor Tomas Gomez-Arias talks to the Sacramento Bee about selling the image of the 44th President.Sacramento Bee Article
