After completing the following courses you will: be an effective business analyst and communicator; be an ethically conscious and socially responsible business person; develop leadership qualities; and understand the impact of globalization.
All prerequisites must be passed with a grade of C- or better.
10 Global Perspectives in Business and Society
An introduction to business and society from a global perspective. This course addresses the challenges of doing business around the world and places business in the context of globalization — social, political, religious, economic, geographical, and environmental. Topics include the global mindset, cultural risks, environmental concerns, trade and investment in developing and newly emerging economies, an introduction to currency risk, the ways multi-national Non-Government Organizations contribute to the social and political environment of business, cross-cultural worldviews of what constitutes a moral economy, an introduction to global political and economic institutions (e.g., the IMF, World Bank, and United Nations), and how business can serve social justice or perhaps undermine it. Offered every semester.
40 Business Statistics
Introduction to statistical concepts used to assist in making decisions under conditions of uncertainty. Topics include the collection and analysis of data, probability and probability distributions, hypothesis testing, linear regression, and correlation. This course may not be taken for credit in addition to Mathematics 4 or Psychology 3. Offered every semester. Prerequisite: Mathematics 3 or 27 or the sequence of Math 13 – 14.
An introduction to the concepts, tools, strategies, and practices of the entrepreneurship processes for both a start-up businesses as well as a Strategic Business Unit in an existing company. Topics include identifying new venture opportunities, idea generation, innovation, new product/service development, industry research, competitive analysis, legal and regulatory requirements for new ventures, and business and marketing plan development. Examination of the changing business environment is emphasized to allow students to understand the need to make strategic adjustments to their business model on a continuing basis. Offered fall semester only, beginning fall 2013. Prerequisites: Lower-division core courses, but may be taken concurrently with Accounting 2 or Economics 4 and Core Curriculum Math requirement.
111 New Venture Financing
The study of raising capital for new ventures involving start-up businesses, financing a strategic unit or project within an existing company, and solving financial problems unique to small- and medium-sized firms undergoing rapid growth. Topics for this course include raising seed capital from venture capital, business angels, investment banking, and commercial banking sources; legal and regulatory issues that arise in new venture financing; exit strategies, and financial modeling to determine the financial health of companies and strategies for their growth. Offered spring semester only. Prerequisites: Lower-division core courses, but may be taken concurrently with Accounting 2 or Economics 4. Core Curriculum Math requirement.
112 Small Business Management
An examination of small business practices and strategies in both private and public companies. Topics include employee motivation, green marketing, franchising, e-commerce, and technology. Other issues incorporated into the course are managing diversity in the work place, team development, managing change in the face of global competition, relevant financial statements, and legal matters relating to small business (e.g., contracts and business forms). Continuous improvement methods to meet the changing demands of customers as well as information technology to increase efficiencies are also addressed. Offered spring semester only, beginning spring 2014. Prerequisites: BusAd 131 Managing and Leading in Organizations. Lower-division core courses, but may be taken concurrently with Accounting 2 or Economics 4. Core Curriculum Math requirement.
113 Business in the Digital Age
An examination of the impact of digital technologies on business and their use in corporate communication and on-line marketing. Specific topics will include globalization, collaboration, and metrics. This course will delve into common digital marketing tools, such as email, SMS, social media like Twitter and Facebook, online video, blogs, search marketing, online advertising, digital signage, and more. How do companies today use these tools, and how should they adapt as technology changes? Are they different from “traditional” marketing tools, or simply new media? Students will learn the application of many of these tools through hands-on experience. Offered every semester. Prerequisites: Lower-division core courses, but may be taken concurrently with Accounting 2 or Economics 4. All other lower-division core courses must be complete. Core Curriculum Math requirement.
120 Law and Business
Introduces students to the history, philosophies and structure of the U.S. legal system, and then focuses on the central elements of that system to which they are likely to be exposed during their business careers. Provides them with an understanding of contract principles, business torts, white-collar crime, business organization structures and other related topics. Offered every semester. Prerequisites: Lower-division core courses, but may be taken concurrently with Accounting 2 or Economics 4. All other lower-division core courses must be complete. Core Curriculum Math requirement.
121 Advanced Legal Topics in Business
This course offers an analysis of how business managers can effectively operate their businesses in an environment of ever-increasing involvement of the legal system in business affairs. Discusses the origins of the various statutory and regulatory schemes and how they relate to public policy, covering such areas as securities regulation, insider trading, intellectual property rights, anti-trust legislation, fair competition practices, environmental protection, trade unions, employment regulations, product safety and consumer protection. Offered spring semester only. Prerequisites: BusAd 120 Law and Business. All lower-division Business Core requirements, including Core Curriculum Math requirement.
123 Financial Management
A study of the organization and financial administration of business enterprise. The course includes such topics as financial analysis, value and value theory, risk analysis, investment decisions, corporate finance and theory, working capital management and related topics. Offered every semester. Prerequisites: All lower division Business Core requirements, including Core Curriculum Math requirement.
The principles of major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems as well as the formulation and implementation of integrated product, pricing, distribution and promotion strategies. Offered every semester. Prerequisites: BusAd 10 Global Perspectives in Business and Society. BusAd 40 Business Statistics.
126 Applied Marketing Research
A detailed treatment of marketing research, strategic marketing planning and the development of fully integrated marketing programs. Topics include market analysis, marketing mix strategies, product positioning, market segmentation, and related social and ethical issues. Offered fall semester only. Prerequisites: BusAd 124 Marketing. All lower division Business Core requirements, including Core Curriculum Math requirement.
127 Business Communication
This course emphasizes the kinds of communication students can expect in complex organizations with multiple audiences. Grounded in competition, course material includes in-depth categorical editing, organizational strategies for informative and persuasive writing and speaking, construction and presentation of arguments, and use of executive summaries. Offered every semester. Prerequisites: English 4 and 5. May be taken concurrently with Accounting 2 or Economics 4.
128 Consumer Behavior
An examination of the influence of socio-cultural and psychological factors on consumer buying behavior and the determinants of the buying decision process in consumer and business markets. Students will apply concepts of consumer behavior and industrial buying processes to the practice of market segmentation and the formulation of marketing strategies. Specific topics include consumer social influences, perception, personality theory, online consumer behavior, customer satisfaction, and customer relationship management, among others. Offered fall semester only. Prerequisites: BusAd 124 Marketing. All lower division Business Core requirements, including Core Curriculum Math requirement.
129 Global Marketing
An exploration of the international marketing environment and its impact on marketing practice. Topics include the benefits, risks, and complexities of marketing abroad with particular emphasis on multi-cultural aspects and their implications for market entry, global competitive strategies, and formulating suitable product, promotion, pricing and distribution strategies for international markets. Offered spring semester only, beginning spring 2014. Prerequisites: BusAd 124 Marketing. All lower division Business Core requirements, including Core Curriculum Math requirement.
131 Managing and Leading in Organizations
The study of the structure, functioning, and performance of organizations, and the impact of psychological and sociological variables on the behavior of groups and individuals within them. Topics include motivation, leadership, decision-making, power and influence, group and team dynamics, conflict resolution, creativity and innovation, organizational change, and managing across cultures. Offered every semester. Prerequisites: BusAd 10 Global Perspectives in Business and Society. BusAd 40 Business Statistics.
132: Global Operations Management
A study of the design and execution of the production or service system for providing products or services to meet demand. As efficiency barriers of time and space between companies are breaking down, operations function must adopt a global dimension to remain competitive. The course provides concepts and tools for evaluating and improving the operations of a firm. The specific topics include process analysis, waiting line analysis, quality management, project management, inventory management, and supply chain management. Offered every semester. Prerequisites: All lower division Business Core requirements, including Core Curriculum Math requirement.
135 International Financial Management
An examination of the principles and practices of the financing and investment decisions of multinational firms operating globally. Topics include foreign exchange markets and instruments, corporate exchange risk management, international investment decisions, global financing strategies, and related issues. As such, this course extends financial management and investment to the international environment. Offered fall semester only. Prerequisites: BusAd 123 Financial Management. All lower division Business Core requirements, including Core Curriculum Math requirement.
Description and analysis of the securities markets (bonds, stocks, etc.) from the viewpoint of the private investor. The student is introduced to asset valuation theories as well as the basis of portfolio selection. Particular emphasis is placed on the trade-off between risk and return, both for the individual assets and in a portfolio context. Prerequisite: BusAd 40 or equivalent.
137 Advanced Quantitative Methods
A rigorous analytical course involving the study of the theories and practices of diverse statistical methods and procedures that enable managers to judiciously use data in solving complex problems in finance, marketing, operations, and corporate strategy, and providing business analysts with a sound conceptual understanding of the role management science plays in the decision-making process. Students are introduced to advanced statistical tools and techniques for quantitative analysis to support conclusions drawn from empirical evidence for effective decision-making under conditions of uncertainty. Topics include multivariate statistical analysis, multiple linear and logistic regression modeling, time-series analysis, optimization, computer simulation, waiting line models, principal component, factor and cluster analysis, and multidimensional scaling. Offered spring semester only, beginning spring 2014. Prerequisites: All lower division Business Core requirements, including Core Curriculum Math requirement.
140 Strategic Management
A capstone course taken in the spring term of the senior year, it integrates the major functional operating areas of business firms viewed within the broader context of strategic management, i.e., the process of managerial decision-making and actions that determine the long-run performance of business organizations. Offered spring semester only. Prerequisites: BusAd 123 Financial Management. BusAd 124 Marketing. BusAd 132 Global Operations Management. All lower division Business Core requirements, including Core Curriculum Math requirement.
175 Management Information Systems
An overview of business applications of information technology. How networked computers, data, technical specialists, and managers combine to form an information system. The role of information systems in marketing, finance, production, and other areas. Ways to create and use information systems. Offered spring semester only, beginning spring 2014 Prerequisites: All lower division Business Core requirements , including Core Curriculum Math requirement
180 Global Business
The special opportunities and risks firms face as a result of the rapid globalization of business. The economic, cultural, and institutional factors that must be considered; the marketing, financial, managerial, and strategic considerations that lead to success. Offered every semester. Prerequisites: All lower division Business Core requirements, including Core Curriculum Math requirement
181 Business Ethics and Social Responsibility
The study and application of ethical decision-making, leadership, and social responsibility in business, grounded in personal and company core values. This course will take account of the spiritual, religious, and cultural dimensions of the diverse environments in which businesses operate domestically and globally. Topics include moral dimensions of the political and economic context of business; utilitarian, Kantian, virtue, and communitarian ethics; moral courage; organizations and ethics; the history of the corporation and theories of corporate social responsibility; managing ethical organizations in a global economy; and social responsibility focused regulation (e.g., Sarbanes-Oxley). Offered every semester. Prerequisites: All lower division Business Core requirements, including Core Curriculum Math requirement
Busad 185 Managing the Global Firm
An exploration of the global manager's environment, which includes the cultural context of global management, formulating and implementing strategy for international and global operations, and global human resources management. The course helps students to develop a global vision and global management abilities at the organizational, strategic, and interpersonal level. Topics include cross-cultural management, global human resource management, global workforce planning (people, mobility), developing and managing global competencies (people and processes), and labor relations policies and management. Prerequisites: All lower division courses required for the Busad major. Busad 131 Managing and Leading in Organizations.
Work-study program conducted in an internship position under the supervision of a faculty member. Normally open to junior and senior students only. Permission of instructor and department chair required.