Saroja Subrahmanyan  |  Interests  |  Scholarship  |  Service  

Education:

  • Ph.D. Marketing, New York University, May 1993
  • M.S. with distinction Statistics, New York University
  • M.B.A. Management, Indian Institute of Management, Bangalaore, India
  • B.Tech Chemical Engineering, Indian Institute of Technology, Madras, India
  • M.Phil New York University

Teaching Experience:

  • Professor and Chair - Saint Mary's College of CA (July 01, 2012 - Present)
  • Associate Professor, Marketing - St. Mary's College of CA (July 01, 2008 - June 30, 2012)
  • Visiting Professor - University of California, Davis (September 01, 2005 - August 31, 2008)
    Taught Consumer Behavior & Marketing Research
  • Associate Professor - Saint Mary's College of California (January 01, 2003 - September 30, 2005)
  • Visiting Professor - UC-Davis (January 01, 2002 - September 30, 2002)
    Taught New Product Development & Consumer Behavior to MBA students
  • Assistant Professor - The National University of Singapore (January 01, 1997 - Present)
  • Assistant Professor - Fairleigh Dickinson University (August 01, 1992 - May 31, 1996)

Professional Experience:

  • Marketing Research Consultant - (October 01, 2005 - Present)
    Freelance consultant. Consulted for a variety of organizations including health care & non-profits.
  • Consultant - Genetic Modification Advisory Committee in Singapore
    also for businesses in Singapore and India.

Awards:

  • CILSA Engaged Faculty Award - Saint Mary's College of CA (February 2013)
  • Outstanding Faculty Research Award - SEBA, Saint Mary's College of CA (2013)
  • Davidson Award for the 2nd best paper published in the Journal of Retailing - (1998)

Presentations:

Selected Presentations

  • Ziqitza Healthcare Services Ltd: Robinhood Provision of Affodable Healthcare for the Poor. Kamath, Shyam, Lee, Yung Jae, Subrahmanyan, Saroja and Zhang, Tina (primary presenter, panel or forum member)
    North American Case Research Conference
    (October 2013)
  • Successes and Challenges with Client Based Projects. Subrahmanyan, Saroja (talk, speech or lecture)
    Marketing Management Association Fall Educators Conference
    (September 2013)
  • Subsistence Marketplaces in remote indigeneous communities. Herkenhoff, Linda, Subrahmanyan, Saroja and Banbury, Catherine (talk, speech or lecture, primary presenter, co-author)
    The Fouth Subsistence Marketplace COnference: From Microlevel Insights to Macro Level Impact
    (July 2012)
  • Achieving Sustainable Consumption Through Spiriitual Practices. Subrahmanyan, Saroja and Gould, Steve (talk, speech or lecture, paper, primary presenter, co-author)
    Spiritual Paradigm for Surmounting Management Crisis
    (February 2012)
  • What will it take to give up bottled water?. Subrahmanyan, Saroja and Banbury, Catherine (poster)
    Marketing and Public Policy Conference
    (June 2011)
  • Kindle-DX: Rethinking Amazon.coms Marketing Strategy to Target College Students. Subrahmanyan, Saroja and Lee, Yong-Jae (talk, speech or lecture, paper, primary presenter, associated proceeding, report in print)
    North American Case Research Association Conference
    (October 2009)
  • Can an Understanding of Indigenous Consumption Practices help Design More Sustainable Business Models?. Subrahmanyan, Saroja (invited, panel or forum member, associated proceeding, report in print)
    Second Transformative Consumer Research Conference
    (June 2009)
  • Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach. Subrahmanyan, Saroja (poster, associated proceeding, report in print)
    Marketing and Public Policy Conference
    (May 2009)
  • Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective. Subrahmanyan, Saroja (talk, speech or lecture, paper, associated proceeding, report in print)
    Pricing Conference
    (November 2003)
  • Modeling the Effects of Disappointment and Regret on Gift Recipients' Satisfaction and Reciprocity.. Subrahmanyan, Saroja (talk, speech or lecture)
    Marketing Science Conference in LA
    Paper co-authored with Sanjoy Ghose
    (2001)
  • Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans. Subrahmanyan, Saroja (talk, speech or lecture)
    European Conference of the Association for Consumer Research, Jouy-en-Josas, France
    (June 1999)
  • Some Issues on Pricing for Seasonal Items. Subrahmanyan, Saroja (talk, speech or lecture)
    Third All State Conference held at Rider College, NJ
    (April 1994)
  • An Empirical Study that Examines how Pricing and Inventory are Made in a Simulated Retail Environment. Subrahmanyan, Saroja (talk, speech or lecture)
    Marketing Science Conference, at St. Louis, Missouri
    (1993)
  • Optimal Pricing and Stocking Policy for a Fashion Item. Subrahmanyan, Saroja (talk, speech or lecture)
    Columbia-NYU-Yale Colloquium
    (1991)
  • American Expatriate Wives: Gender, Class and Nationality in Transnational Suburbia. Subrahmanyan, Saroja (talk, speech or lecture)
    special sessions on "Mysterious Sights: Consumption Creolization and Identity Construction in a Postmodern World," during the recent ACR conference
    Paper co-authored with Siok Kuan Tambyah.
  • Optimal Pricing and Inventory Policies for Retailers who Face Uncertain Demand. Subrahmanyan, Saroja (talk, speech or lecture)
    Marketing Summer Educators Conference in Boston
    invited for presenting this published paper at an awards ceremony.Paper co-authored with Robert Shoemaker.

Publications:

  • Banbury, Catherine, Herkenhoff, Linda and Subrahmanyan, Saroja. 2014. Understanding different types of subsistence economies: The case of the Batwa of Buhoma, Uganda, Journal of Macromarketing, vol. forthcoming, pg. , SAGE publications
  • Phipps, Marcus, Ozanne, Lucie K., Luchs, Michael, Subrahmanyan, Saroja, Kapitan, Sommer, Caitlin, Jesse, Gau, Ronald, Walker Naylor, Rebecca, Simpson, Bonnie and Weaver, Todd. 2013. Understanding the inherent complexity of sustainable consumption: A social cognitive framework , Journal of Business Research, vol. 66, issue 8, pg.1227-1234
  • Pangarkar, Nitin and Subrahmanyan, Saroja. 2013. McDonald's in India: A Case of Stratgeic Adaptation, Strategic Management: A SElection of Cases, pg.251-261, ed. Loh, Lawrence, Cengage Learning
  • Banbury, Catherine, Stinerock, Robert and Subrahmanyan, Saroja. April 2012. Sustainable Consumption: Introspecting Across Multiple Lived Cultures, Journal of Business Research, vol. 65, issue 4, pg.497-503
  • Subrahmanyan, Saroja. 2011. Understanding your product offering, International Business in the 21st Century, vol. I: Are you Ready? Preparing for International Operations, pg.205-228, eds. and Keillor, Bruce and Wilkinson, Timothy, Praeger, An Imprint of ABC-CELO, LLC
  • Luchs , Michael, Naylor, Rebecca, Rose, Randall, Caitlin, Jesse, Gau, Roland, Kapitan, Sommer, Mish, Jennie, Ozanne, Lucie, Phipps, Marcus, Simpson, Bonnie, Subrahmanyan, Saroja and Weaver, Todd. 2011. Towards a Sustainable Marketplace: Expanding Options and Benefits for Consumers, Journal of Research for Consumers, issue 19, pg.http://www.jrconsumers.com/academic_articles/issue_19,_2011
  • Subrahmanyan, Saroja and Lee, Yung-Jae. December 30, 2009. The Amazon Kindle-DX: Are College Students the Right Target?, Journal of Business Cases and Applications, vol. II, issue Winter, pg.99-107
  • Subrahmanyan, Saroja. May 2009. Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach, Marketing and Public Policy, eds. , Moore, Elizabeth, Pappalardo, Jan, Wilkie, William
  • Subrahmanyan, Saroja and Gomez-Arias, Tomas J. December 2008. Integrated approach to understanding consumer behavior at bottom of pyramid, The Journal of Consumer Marketing., vol. 25, issue 7, pg.402-412, ed. Leventhal, Richard, Emerald Group Publishing Limited
  • Subrahmanyan, Saroja. 2004. Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective, Journal of Product and Brand Management, vol. 13, issue 2, pg.116-124, eds. and Estilami, Hooman and Maxwell, Sarah, Emerald Group Publishing Limited
  • Subrahmanyan, Saroja, Hanson, Dallas, Dowling, Peter, Hitt, Michael, Ireland, Duane & Hoskisson, Robert. (2003). Beefing up the Beefless Mac: McDonald's Expansion Strategies in India, with Nitin Pangarkar. In Strategic management: Competitiveness and Globalisation (pp. C120-C127). Nelson/ Thomson, Australia.
  • Subrahmanyan, Saroja. (2002). The Body Shop's AIDS campaign in Singapore. In Doing Good and Doing Well: Cases on Corporate Social Responsibility in Asia. ADSGM (Association of Deans of Southeast Asian Graduate Schools of Management) and the Asian Institute of Management.
  • Subrahmanyan, Saroja, Singh, Kulwant, Pangarkar, Nitin & Lim, Gaik Eng. (2001). Business Strategy in Asia: A Casebook. In . Thomson Learning.
  • Subrahmanyan, Saroja. (2000). Perceptions and Attitudes of Singaporeans towards Genetically Modified Food. Journal of Consumer Affairs, Vol. 34, Iss. 2.
  • Subrahmanyan, Saroja. (2000). Using Quantitative Models for Setting Retail Prices. The Journal of Product and Brand Management, Vol. 9, Iss. 5, 304-315.
  • Subrahmanyan, Saroja. (2000). Principles of Marketing: An Asian Casebook. In . Prentice Hall.
  • Subrahmanyan, Saroja. (1999). To Serve with Love: The Case of Annalakshmi Restaurant. Asian Case Research Journal, Vol. 3, Iss. 2, 195-214.
  • Subrahmanyan, Saroja & Shoemaker, R. (1996). Developing Optimal Pricing and Inventory Policies for Retailers who Face Uncertain Demand. Journal of Retailing, Vol. 72, Iss. 1, 7-30.
  • Subrahmanyan, Saroja. (). Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans. European Advances in Consumer Research, Vol. 4, 317-324.
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1928 Saint Mary's Road
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(925) 631-4000
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