All prerequisites must be passed with a grade of C- or better.

Lower Division Courses

20 Introduction to Business
A general survey and introduction to the functional areas of organization, accounting, production, personnel, marketing, and finance. Orientation to business fields, careers, and opportunities. Not open to upper division majors.

40 Business Statistics
Introduction to statistical concepts used to assist in making decisions under conditions of uncertainty. Topics include the collection and analysis of data, probability and probability distributions, hypothesis testing, linear regression, and correlation. Not open to freshmen. This course may not be taken for credit in addition to Mathematics 4 or Psychology 3.

Upper Division Courses
Courses numbered 100 or above are open to juniors and seniors only. BusAd majors who seek to enroll in these courses must have completed all lower and upper division prerequisites. Non-majors should consult the chair.

100 A,B,C Senior Honors Forum
A year-long capstone course, principally for the Honors Concentration in Financial Services. The course integrates the major functional areas of business viewed in the broader context of strategic management and decision-making from a long-term perspective. The course utilizes the framework of strategic planning and long-term business and social implications, focused by in-depth analytical techniques.

The course includes direct application of the skills and theories developed in consulting and/or research assignments. Teams operate in the field with Bay Area business, government, and other institutions addressing problem-solving in actual practice with and for “clients.”

BusAd 100 A,B,C, to be taken in the senior year, is required for students in the Honors Concentration in Financial Services and may be taken by other majors with permission of the department chairperson. It provides 3 upper division credits in the major and enrollment is required in each of the senior year terms (fall, January Term, and spring). The courses must be taken in 1 academic year, beginning with the fall term. Prerequisites: BusAd 123, 125, 181 or 182; Economics 1 0 6 . All must be completed prior to beginning BusAd 100 A,B,C.

120 Law and Business
Introduces students to the history, philosophies, and structure of the U.S. legal system, then focuses upon the central elements of that system to which they are likely to be exposed during their business careers. Provides them with an understanding of contract principles, business torts, white collar crime, business organization structures, and other related topics.

121 Advanced Legal Topics in Business
This course offers an analysis of how business managers can effectively operate their businesses in an environment of ever increasing involvement of the legal system in business affairs. Discusses the origins of the various statutory and regulatory schemes and how they relate to public policy, covering such areas as securities regulation and insider trading, intellectual property rights, anti-trust legislation and fair competition practices, environmental protection, trade unions and employment regulations, product safety and consumer protection. Prerequisite: BusAd 120.

123 Financial Management
A study of the organization and financial administration of business enterprise. The course includes such topics as financial analysis, value and value theory, risk analysis, investment decisions, corporate finance and theory, working capital management and related topics.

124 Marketing
The principles of major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems as well as the formulation and implementation of integrated product, pricing, distribution, and promotion strategies.

125 Marketing of Financial Services
A study of the principles of marketing as applied to service firms. Special emphasis is placed on major areas of marketing decision making that confront financial services businesses. Topics covered include the utilization of marketing information systems as well as the pricing, distribution, and promotion of services. This course may not be taken for credit if BusAd 124 has been taken. This course meets the BusAd 124 requirement.

126 Advanced Marketing
A detailed treatment of strategic marketing planning and the development of fully integrated marketing programs. Topics include market analysis, marketing mix strategies, product positioning, market segmentation, and related social and ethical issues. Prerequisites: BusAd 124 or 125. BusAd 126 is not offered during the spring term.

127 Business Communication
This course emphasizes the kinds of communicating students can expect to do in complex organizations with multiple audiences. Grounded in competition, course material includes in-depth categorical editing, organizational strategies for informative and persuasive writing and speaking, construction and presentation of arguments, and use of executive summaries.

131 Organization Theory
A study of the structure, functioning, and performance of organizations, and the impact of psychological and sociological variables on the behavior of groups and individuals within them. Discussions include theories of motivation, leadership, decision-making, power and influence, group dynamics, corporate cultures, ethics, technology, global structures, and diversity management.

132 Operations Management
This course studies the design, implementation and evaluation of processes in the firm. Processes are a collection of activities that convert inputs into outputs of goods and services that create value for customers. Value is represented by factors such as lower costs together with improved quality and is intended to give the firm a competitive advantage. Strategies are presented to solve the operational problems associated with creating value. Emphasis is given to factors having a significant impact on processes such as globalization, supply chains, technology, information and data flows, and cultural, geopolitical or environmental challenges.

140 Strategic Management
A capstone course which must be taken in the spring term of the senior year, it integrates the major functional operating areas of business firms viewed within the broader context of strategic management, i.e., the process of managerial decision making and actions that determine the long-run performance of business organizations. Prerequisites: Economics 106; BusAd 120, 123, 124, 131, 132, and 181 (or 182). This course may not be taken for credit if BusAd 100 is taken. BusAd 140 is not offered in the fall term.

142 Strategic Marketing Management
A capstone course, principally for the Marketing Concentration, that must be taken in the spring term of the senior year. The course integrates all aspects of the process of strategic marketing planning, inclusive of utilizing data collected from marketing information systems and marketing research to inform an organization's strategic marketing plan. The course examines each component of a strategic marketing plan, including targeting, positioning, product, promotion, pricing and promotional strategies. Topics also include the integration of the firm's strategic marketing plan with the organization's overall mission and strategic plan. Prerequisites: Completion of the Concentration's 2 interdisciplinary electives as well as: BusAd 120 or 181 (or 182); 123; 124 (or 125); 126; 132; and 180. This course may not be taken for credit if BusAd 100 or BusAd 140 is taken. BusAd 142 will not offered in the fall term.

175 Management Information Systems
An overview of business applications of information technology. How networked computers, data, technical specialists, and managers combine to form an information system. The role of information systems in marketing, finance, production, and other areas. Ways to create and use information systems.

180 International Business
The special opportunities and risks firms face as a result of the rapid globalization of business. The economic, cultural, and institutional factors which must be considered; the marketing, financial, managerial, and strategic considerations which lead to success.

181 Ethical, Social, and Political Issues in Business
This course examines the social, political, and ethical contexts of business structures and practices. Students gain greater awareness of social and public policy issues affecting the firm and learn to use moral reasoning to make business decisions that are both economically and ethically sound.

182 Business, Economics, and Catholic Social Ethics
An alternative version of BusAd 181. Covers the same subject matter, but adds Catholic social thought to the framework studied.

195 Internship
Work-study program conducted in an appropriate internship position, under the supervision of a faculty member. Normally open to junior and senior students only. Permission of instructor and department chairperson required.

197 Special Study
An independent study or research course for students whose needs are not met by the regular courses in the curriculum. Permission of the instructor and department chairperson required.

199 Honors-Special Study
An independent study or research course for upper division majors with a B average in business administration. Permission of the instructor and department chairperson required.

* Offered in alternate years.
** Offered at least once in a 3-year period.
# Does not fulfill an Area requirement.