Chicago Tribune Highlights Consumer Research By SEBA's Andrew Wilson
Chicago Tribune business reporter Gregory Karp quoted a recent study about consumer purchasing behavior co-authored by Saint Mary's professor Andrew Wilson. The Tribune story "The price of bad budgeting, referred to the study "Rose-Colored Glasses: Are Optimistic Consumers More Likely to Trust Salespeople?" in the Journal of Consumer Research. The paper on consumer behavior was co-authored by Wilson and his research partner Peter Darke of York University in Toronto. The Chicago Tribune story was syndicated to several news outlets around the nation, including the Baltimore Sun and the Seattle Times.
The price of bad budgeting.