Rochlin is a technology executive and consultant, with a background in information services, networking, consumer goods, and software.

His textbook on innovation and technology strategy, "Hunter or Hunted: Technology, Innovation, and Competitive Strategy" (Thomson/Texere) was published in 2005.

A social entrepreneur and innovation expert, Rochlin is also Executive Director of the Haas@Work Program in the Haas School of Business at UC Berkeley.

He can be reached at (925) 586-3491 (cell), (925) 388-0093 (office) or drochlin@emacula.com. For assistance in reaching the professor, or with another news topic, please contact Director of Media Relations Mike McAlpin at 925-631-4222 (office), 925-878-9535 (cell) or by email at mdm5@stmarys-ca.edu.