Date & Time 
Saturday, February 8, 2014 - 8:30am to 12:00pm
Event Location 
Hagerty, Saint Mary's College of California, 1928 St. Mary's Rd., Moraga
Event Description 

Please join us for the following Professional Development Program workshop:

RSVP NowTopic: How to Create and Use a Reality-Based  Business Plan To Drive Results
Presented by: Robert Sher 
Date: Saturday, February 8, 2014
Time: 8:30 a.m. to 9 a.m. | Check-in 
9 a.m. to 12 p.m. | Workshop 
Location: Hagerty Lounge, Saint Mary's College of California, 1928 St. Mary's Rd., Moraga
Please RSVP for this event workshop.
*As a requirement of the Professional MBAstudents of that program will be given priority if the workshop fills up.

Workshop Details:

Your business deserves your best thinking about the challenges and opportunities at hand.  Yet too often, we rush headlong into an opportunity or a new year with a flurry of tweets, texts, e-mails and white-board scrawling---and underachieve or fail.  If you want to build and lead a healthy sustainable business, and if you value your time, energy and your investor’s money, come to this interactive session.

What you will learn:


Key elements of every business plan.


Get your arms around the planning process.


How and when to test key assumptions.


Build a simple dashboard and key projects list.


Learn the secret of creating a plan your team will accept.


Learn how to monitor the plan and keep your team focused on the most important priorities.


Deploying your plan to the board of directors, partners, employees.

About the Lecturer: Robert Sher

Robert Sher is Founding Principal of CEO to CEO, a firm of former CEOs that improves the skills of mid-market chief executives who are navigating changes in their business and marketplace.  He’s a regular online columnist for Forbes and CFO Magazine, author of the book The Feel of the Deal, and a veteran CEO with 23 years’ experience.  He’s a board member of KBFA, Inc., Director of the Alliance of Chief Executives, a board member for the California Israeli Chamber of Commerce, and a president elect of the Association for Corporate Growth San Francisco.

His CEO case study columns have been widely published, and his newsletter, The Insomnia Factor: What keeps CEOs Awake at Night and What to Do About It is read by thousands of subscribers.  Hundreds of his case studies and articles can be found at   He received his Executive MBA from Saint Mary’s College and taught the Entrepreneurship course (with very high student marks) at Saint Mary’s for five years.

Event Contact 

Questions? Contact Kathy Warren,

Maps & Directories

Mailing Address

Saint Mary's College of California
1928 Saint Mary's Road
Moraga, CA 94575
(925) 631-4000
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