Subject Guides

Demographic Trends

Bay Area Census data from ABAG:

General U.S. Census data:

RAND California is an online source for California and U.S. public policy issues with an...

California Cities, Towns, and Counties. In print only. Reference Room, call # 317.94 C128a.

Economic Environment

For articles on the economic environment:


For economic indicators:


Bureau of Economic Analysis (government website)

Technological Dimensions

*with this topic, be sure to watch the dates of articles and data. Technology moves so fast, things get outdated quickly!


Social / Cultural Factors

(For major national papers, such as New York Times)

(For local newspapers, such as San Francisco Chronicle and Contra Costa Times)


Product - Market Analysis

Also see the following databases for consumer information:

Professional Development

See the professional development resources compiled by Best Colleges:

Maps & Directories

Mailing Address

Saint Mary's College of California
1928 Saint Mary's Road
Moraga, CA 94575
(925) 631-4000
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