Marketing
Subject Guides
Demographic Trends
Bay Area Census data from ABAG: http://www.bayareacensus.ca.gov/
General U.S. Census data: http://www.census.gov
RAND California is an online source for California and U.S. public policy issues with an...
Economic Environment
For articles on the economic environment:
For economic indicators:
Bureau of Economic Analysis (government website)
Technological Dimensions
*with this topic, be sure to watch the dates of articles and data. Technology moves so fast, things get outdated quickly!
Social / Cultural Factors
(For local newspapers)
Political / Legal Forces
Product - Market Analysis
- Lifestyle Market Analyst. (Ref 658.834 St24) Standard Rate & Data Service, 2008.
- Household Spending. (Ref 658.834 H816) New Strategist Publications, 2011.
Also see the following databases for consumer information:
Maps & Directories
Mailing Address
Saint Mary's College of California
1928 Saint Mary's Road
Moraga, CA 94556
(925) 631-4000
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