Subject Guides

Multisearch & Essential General Article Databases

Multisearch

Discover articles and books from many of our databases.


   

Includes abstracts and indexing to articles from over 1,000 worldwide business periodicals. Includes Wall Street Journal. (NOT included in Multisearch)

The industry's most popular business research database, features the full text for more than 2,100 journals. Includes Harvard Business Review. 

Multi-disciplinary database providing the complete content from six of Wilson's full-text databases, including Business Full Text.
Demographic Trends

Bay Area Census data from ABAG: http://www.bayareacensus.ca.gov/  (click on the image of the county you want to look into)

U.S. Census Fact Finder: http://factfinder2.census.gov

RAND California is an online source for California and U.S. public policy issues with an...

California Cities, Towns, and Counties. In print only. Reference Room, call # 317.94 C128a.

Economic Environment

For articles on the economic environment:

Search Multisearch, at the top of this page. It includes Business Source Complete, EconLit, and other essential database.

Search the ABI/Inform database as well, as it is NOT included in Multisearch and contains some exclusive content.

 

For economic indicators:

 

Bureau of Economic Analysis (government website)

Technological Dimensions

*with this topic, be sure to watch the dates of articles and data. Technology moves so fast, things get outdated quickly!

Search Multisearch, at the top of this page. It includes Business Source CompleteAcademic Search Complete, and other essential databases.

Search the ABI/Inform database as well, as it is NOT included in Multisearch and contains some exclusive content.

 

Social / Cultural Factors

Search Multisearch, at the top of this page. It includes Academic Search Complete, and other general database.

Remember, you're probably looking for information to build psychographic profiles, not just demographics. Try using search phrases like "motivation," "influence," "values," "attitudes," "interests," "opinions," and other IAO (for Interests, Activities, and Opinions) variables.

 

Newspapers:

Newpaper article databases are included in Multisearch, but you can also search them directly to find local angles on your topics.

(For major national papers, such as New York Times)

(For local newspapers, such as San Francisco Chronicle and Contra Costa Times)

 

Political / Legal Forces

Search Multisearch, at the top of this page. It includes Business Source CompleteAcademic Search Complete, and other essential database.

Search the ABI/Inform database as well, as it is NOT included in Multisearch and contains some exclusive content.

 

Some key terms to remember to search for are "regulations, "funding," and "legislation."

 

 

Product - Market Analysis

New Strategist Publications. Over 90 individual titles from this series dedicated to consumer demographics are included in our EBSCO Business ebooks resource. Use the link to add a search term and search all of the titles are once. Key individual titles include:

  Other key resources include:

  • Lifestyle Market Analyst. (Ref 658.834 St24) Standard Rate & Data Service, 2008.

  Also see the following databases for consumer information:

Competitor Anaylsis

Looking for your competition? You can find similar businesses nearby using the ReferenceUSA database.

The easiest way to find local competitors is to search for your business under "U.S. Businesses" and from their entry, type in a number of miles to the "Radius Search" and click "Find Similar."

 

Once you find a competitor's name, search for them on the Web to find their website for even more information about them. Also, see the resources listed under "Company Information" on the main Business Administration subject guide for helping find more information on individual public and private companies and nonprofit organizations. 

Citation Tools

The accepted format for citing sources in psychology is the Publication manual of the American Psychological Association. For help citing sources use the Library's APA Format Guide

APA Style Guide for Business A supplement to the regular APA Style Guide highlighting common, hard to cite data-focused resources

The full manual is available in the Library. Also use the APA Style Guide to Electronic References.

Professional Development

See the professional development resources compiled by Best Colleges: http://www.bestcolleges.com/subjects/marketing/marketing-resources/.

Groups audience 
Maps & Directories

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