Discover articles and books from many of our databases.
Bay Area Census data from ABAG: http://www.bayareacensus.ca.gov/ (click on the image of the county you want to look into)
U.S. Census Fact Finder: http://factfinder2.census.gov
RAND California is an online source for California and U.S. public policy issues with an...
California Cities, Towns, and Counties. In print only. Reference Room, call # 317.94 C128a.
For articles on the economic environment:
Search Multisearch, at the top of this page. It includes Business Source Complete, EconLit, and other essential database.
For economic indicators:
Bureau of Economic Analysis (government website)
*with this topic, be sure to watch the dates of articles and data. Technology moves so fast, things get outdated quickly!
Search Multisearch, at the top of this page. It includes Business Source Complete, Academic Search Complete, and other essential databases.
Search Multisearch, at the top of this page. It includes Academic Search Complete, and other general database.
Remember, you're probably looking for information to build psychographic profiles, not just demographics. Try using search phrases like "motivation," "influence," "values," "attitudes," "interests," "opinions," and other IAO (for Interests, Activities, and Opinions) variables.
Newpaper article databases are included in Multisearch, but you can also search them directly to find local angles on your topics.
Search Multisearch, at the top of this page. It includes Business Source Complete, Academic Search Complete, and other essential database.
Some key terms to remember to search for are "regulations, "funding," and "legislation."
New Strategist Publications. Over 90 individual titles from this series dedicated to consumer demographics are included in our EBSCO Business ebooks resource. Use the link to add a search term and search all of the titles are once. Key individual titles include:
Other key resources include:
- Lifestyle Market Analyst. (Ref 658.834 St24) Standard Rate & Data Service, 2008.
Also see the following databases for consumer information:
Looking for your competition? You can find similar businesses nearby using the ReferenceUSA database.
Once you find a competitor's name, search for them on the Web to find their website for even more information about them. Also, see the resources listed under "Company Information" on the main Business Administration subject guide for helping find more information on individual public and private companies and nonprofit organizations.
The accepted format for citing sources in psychology is the Publication manual of the American Psychological Association. For help citing sources use the Library's APA Format Guide.
APA Style Guide for Business - A supplement to the regular APA Style Guide highlighting common, hard to cite data-focused resources