An Associate Dean in the School of Economics and Business Administration and a marketing professor, Genin can address issues involving strategic marketing, cross-cultural marketing and e-commerce.
Genin teaches Principles of Marketing, Strategic Marketing Management, Introduction to Business and Marketing Across Cultures.
Genin can address the rise of personal branding in the world of the Internet and e-commerce industry developments.
She can be reached via e-mail at [email protected] or by phone at 925-631-8136.
For assistance in reaching the professor, or with another news topic, please contact Director of Media Relations Mike McAlpin at 925-631-4222 (office), 925-878-9535 (cell) or by email at [email protected].