NPR logoSaint Mary's Marketing Professor Tomas Gomez-Arias was interviewed by NPR about the popularity and cross-over appeal of the Spanish word "dale" in the music of Miami rapper Pitbull. The story "To Pitbull Fans Around The World, 'Dale' Is A Way Of Life," reports on how the term has been adopted by the artist's fans and its meaning. Pronounced “Dah-lay,” NPR reports, essentially it means “give it” or “go ahead” in English. It can be a nod of encouragement or a forceful demand. It’s also used as a flirtatious invitation for intimacy." Gomez-Arias commented on the huge embrace of the term across social media in part because of the artist's many bilingual fans. The story is part of NPR's Code Switch reporting, where it examines words or phrases that reflect shifting attitudes and perspectives in the nation through the prism of race, ethnicity and popular culture. Check out the story.

Date of Mention 
Sunday, August 24, 2014
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