Larisa Genin  |  Interests  |  Scholarship  |  Service  

Interests

• Globalization
  
• Online Marketing
  
• Social Media
  
• Personal Branding
  
• E-Commerce
  
• Internet Marketing
  
• Online Retailing
  
• Personalization
  
• One-to-One Marketing
  
• Customer Relationship Management
  
• Brand Management
  
• Purchasing Behavior on the Internet
  
• Effect of the Internet on New Product Development
  
• Marketing Education