Voice of Russia Taps SEBA's Gomez-Arias For Insight on Consumer Reactions to Tech Glitches by Apple and Google
The Voice of Russia’s American edition turned to SEBA Graduate Business Professor Tomas Gomez-Arias for insight on consumer reaction to technical glitches in the latest offerings from tech giants Apple and Google.
Gomez-Arias addressed problems early adopters of Apple's new iPhone 4S are encountering with the smartphone’s battery, operating system and other upgrades. Also discussed was a two-step by Google when the company discovered it had to work out a few bugs in a new iOS application of its own.
A professor of Marketing and Global Business, Gomez-Arias is also director of the Center for the Regional Economy at Saint Mary’s College, which examines the economic status of the East Bay area and the Pacific Rim