Associate Dean Shyam Kamath Interviewed About Holiday Consumer Behavior

The tablet in all shapes, sizes, and functionalities has been a surging product for many major retailers including Apple, Amazon and Barnes and Noble. Jessica Jordan from Voice of Russia radio recently interviewed Shyam Kamath, Associate Dean of Graduate Business and Global Programs, about the growing tablet market and what it will take to win over consumers this holiday season.  According to Dr. Kamath, in a holiday market price point, brand perception, and features have the largest impact on a consumers decision to purchase a product. To learn more about the tablet market, consumer behavior, investor behavior and the importance on early adopters in the technology market, listen in