CBS-5 TV Interviews SEBA's Tomas Gomez-Arias About The Demise Of Hostess
On its November 25 Sunday Morning Newscast, CBS-5 TV's Phil Matier spoke with Saint Mary's global marketing professor Tomas Gomez-Arias about the recent closing down of Hostess Brands, Inc., the makers of iconic bakery snack goods and products such as Twinkies, Ho Ho's and Wonder Bread.
Gomez-Arias described the company's liquidation as a result of lack of innovation by the company with creation of healthier products for the market, unsuccessful labor negotiations and long term financial instability. The winding down of the 82-year-old baked goods corporation brings about the closure of 33 bakeries, 565 distribution centers, approximately 5,500 delivery routes, 570 bakery outlet stores and the loss of 18,500 jobs, including 150 workers in the Bay Area. Watch the interview on the CBS-5 Facebook page.
The Future of Hostess.