Undergraduate Acceptance Package

The Office of College Communications worked with the Undergraduate Admissions office to make it Christmas in November for accepted students.

The Project:

Saint Marys College of California Undergraduate Acceptance Package

The Goal:

Increase the number of accepted students who enroll at Saint Mary’s

The Plan:

To help boost enrollment, the Office of College Communications put together a four-part package to send to all accepted students.  The materials included: the folder with booklet, the honors program brochure, the financial aid brochure, and the checklist and commitment forms.  Our office worked to inject “attitude” into these print pieces to serve the purpose of:

  • Exciting admitted students and their parents and enticing the admitted student to enroll at Saint Marys College.
  • Educating admitted students and their parents about how a Saint Marys education is affordable.
  • Educating the student about the Saint Marys experience inside and outside the classroom.
  • Educating admitted student and their parents to the mission, history, traditions and distinctions of the College.

Furthermore, the package supports the mission of the College through showcasing the diversity of our student body and its interests, emphasizing the unique learning environment, and illuminating the support students can receive at Saint Marys both financially and in their academic pursuits.

The Results:

For fall 2010, Saint Marys College had a record year. While the acceptance piece is not the sole reason for our success, we believe it was an important component in enticing the class to make a commitment. Some numbers for your review: New student enrollment of 907 was the largest in College history. It exceeded the previous record high in fall 2008 by 108 students (13.5%) and last years new student class by 212 students (30.5%.) It also exceeded the Colleges budget target of 700 by almost 30%. The academic credentials of the fall 2010 entering class were by far the strongest in College history. A record number of students enrolling with honors at entrance (112 – a 35% increase from the previous largest total) resulted in the classs average GPA and test scores rising over prior classes. The ethnic diversity of the entering class also reached record levels with 54% of the entering class identify themselves as people of color. In addition, the proportion of new students qualifying for Pell Grants also reached a record high - 33%.