The Year of the Gael Campaign

Gaels have hope, determination, guts and a drive to make the world a better place. And Gaels are worthy of celebration. That's what the Year of the Gael advertising campaign was all about.

Outdoor, Online & Print Advertising

Year of the Gael billboardThe Year of the Gael campaign was seen all over the Bay Area from the Oakland airport to BART to billboards on the 80 and 680 interstates.



Television Ads

Television ad screenshot.The Year of the Gael television ads introduced the world to five members of our rich community.

Year of the Gael site screenshot.Immerse yourself in all things Gael at




Gaelebration, the Gala and Other 150! Events

Partial Gaelebration illustration close up.The Year of the Gael campaign extends from brand building to supporting events. It helped entice more than 5,000 visitors to the spectacular festival "Gaelebration" in the fall of 2012.



The Year of the Gael Marketing Plan

150th logo.The the Year of the Gael promotion campaign was rooted in the College's strategic marketing plan, which aims to build recognition of Saint Mary's in the Bay Area and beyond.