Business Advisory Board
The Enactus Business Advisory Board (BAB) is designed to advise the Enactus team on issues of strategic importance and provide support and guidance for the achievement of the team’s mission statement.
Larisa V. Genin is the Associate Dean for Undergraduate Programs and Accreditation in the School of Economics and Business Administration. Prior to her current role, she served as the Interim Dean for the School. In addition, she is the Associate Professor of Marketing who has been teaching Principles of Marketing, Strategic Marketing Management, Introduction to Business and Marketing Across Cultures courses. Dr. Genin’s scholarly interests are in the areas of globalization, innovation, internet, ecommerce, personal branding and marketing education. The author of more than fifteen scholarly publications, she received a Doctorate in Business Administration and a Master's degree in Management from Golden Gate University, as well as a Bachelor's degree in International Business from the University of San Francisco.