Executive Speaker Series: "Magic Growth Equations Don't Exist: How Companies Earn Trust"

Date & Time:
Thursday, November 1, 2018 -
6 p.m. to 8 p.m.
Location:
Soda Activity Center: Claeys Lounge, 1928 Saint Mary's Road, Moraga, CA 94575
View a map and get directions.
Description: 

In this age of data breaches and companies unwittingly sharing consumer information, lack of trust is at a crisis level. What impact does this depletion of confidence have on business results? What should a company consider when evaluating consumer data and striving for growth?

Join Jascha Kaykas-Wolff, CMO at Mozilla, as he explores the trust crisis, how companies can earn trust, and what it means for a company to stand for something. He will also share how he incorporates product management and lean thinking into marketing at Mozilla.

 

KEYNOTE SPEAKER:

Jascha Kaykas-Wolff, Chief Marketing Officer, Mozilla

JaschaAs Chief Marketing Officer, Jascha Kaykas-Wolff leads Mozilla's global marketing strategy and organization.

Jascha believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally.

Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent, CMO for Mindjet, senior vice president of marketing and customer success at Involver and he previously headed Global Marketing for Webtrends. He also has experience at Microsoft and Yahoo!

Jascha’s marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and sales enablement.

Contact: 

Questions about this event? Call (925) 631-4500 or email smcmba@stmarys-ca.edu.