Larisa V. Genin, Ph.D.

An Associate Dean in the School of Economics and Business Administration and a marketing professor, Larisa V. Genin can address issues involving strategic marketing, cross-cultural marketing and e-commerce.

Larisa Genin, Associate Dean, School of Economics and Business AdministrationGenin teaches Principles of Marketing, Strategic Marketing Management, Introduction to Business and Marketing Across Cultures.

Genin can address the rise of personal branding in the world of the Internet and e-commerce industry developments.

She can be reached via e-mail at or by phone at 925-631-8136.  

If you are member of the media and need assistance reaching the professor, or with another news topic, please contact Director of Media Relations Mike McAlpin at 925-631-4222 (office), 925-878-9535 (cell) or by email at