His academic research includes global branding strategies and volatilty in international business markets, with a focus on Europe and Asia. Additionally, Gomez-Arias heads up the data analytics and marketing track in the College's MBA program, and can weigh in on how consumer choices, as indicated by online preferences, can influence marketing approaches and consumer purchasing decisions.
Professor Gomez-Arias is also the College's Chief Diversity Officer and can address inclusion and diversity initiatives in higher education. He can be reached at (925) 631-4928 or [email protected].
For assistance in reaching the professor, or with another news topic, please contact Director of Media Relations Mike McAlpin at 925-631-4222 (office), 925-878-9535 (cell) or by email at [email protected].