Date & Time 
Wednesday, May 12, 2010 - 3:09am
Event Location 
Event Description 

A Graduate Business Alumni Event

The Saint Mary's Graduate Business South Bay Alumni Council in association with the Keiretsu Forum
Presents "Green to Gold: Getting On Board the Cleantech / Green Business Revolution"

Cleantech (clean forms of energy generation and consumption) and green business is arguably the fastest growing sector globally and in the United States. Join us for an exciting panel discussion about how you can capture opportunities in the dynamic cleantech / green business space. Start your own business or retool your career. This forum will showcase inspiring examples from a panel of professionals working in the field of environmentally sustainable businesses. Their collective experience will provide a realistic view using best practices guiding a successful path toward starting and operating a business in the green sector.

Click here to reserve your spot(s).

What's in it for the audience?

  • What is Cleantech?
  • Where do you begin when starting a cleantech / green business?
  •  How do you market and brand your cleantech / green business?
  • How do you manage and protect your intellectual property?
  • What resources are available to launch and finance a cleantech / green business?
  • What kind of talent do you need to support your cleantech / green business?
  • What are the basic legal requirements and framework you need to be aware of in setting up a corporation within the cleantech / green business sector?

Those are just some of the big questions facing us as entrepreneurs, job seekers, businesses, and communities. Come together for an exciting evening of the latest information and a free-wheeling discussion with diverse leaders in the field.

Date: Wednesday, May 12th
Time: 5:30 to 6:30 p.m. - Registration, Networking
6:30 to 8:15 p.m. - Panel discussion, Q&A

Host: Saint Mary's College Graduate Business Alumni South Bay Chapter in association with the Keiretsu Forum
Location: Network Meeting Center at the TechMart at 5201 Great America Parkway, Santa Clara
Cost: $20 for Saint Mary's alumni, $25 for non-alumni, Free for current Saint Mary's students (with valid ID)
RSVP: Click here to reserve your spot(s).

Dave Rochlin, CEO, ClimatePath - Dave will talk about positioning your company and yourself for the green revolution: What's driving the growth of sustainable business, green innovation, and clean technology investment, and how businesses are adapting.
Carol McClelland, Founder and Executive Director of Green Career Central. Carol will discuss what opportunities are out there in the job market in the cleantech/green business arena; how do you develop a career, and how do you get there.
Catalin Cosovanu , Associate at Wilson, Sonsini, Goodrich & Rosati . George will speak to intellectual property protection (e.g., patents, copyrights, and tradesecrets) for clean/green tech companies. He will cover licenses and other strategic technology agreements for clean/green tech companies.
Karen Maggio, Founder and Principal, POM Resource Group, will cover the business issues that entrepreneurs face when building and growing a start-up company in the sustainable industry.
Evan Goldman, "Entrepreneur-in-Residence", Environmental Business Cluster (EBC), will talk about where to get help/resources to start a cleantech business, giving EBC and tis business ecosystem and its incubator model as an example.
Paul Detering, CEO, Tioga Energy. Paul will provide insight based on his experience leading and funding early-stage technology companies.

Eric Wesofff, Greentech
Eric will guide the "Green 2 Gold" Panel members through the discussion. He will be providing provocative questions and weave the panelist answers into a message about what the Cleantech industry and the new Green economy have to offer.

Dave Rochlin is the founder and CEO of ClimatePath, a provider of solutions to help businesses measure and reduce the climate impact of their activities, and support carbon reduction claims. ClimatePath has also developed a web based voluntary ethical offset marketplace where businesses and individuals can support verified carbon credit generating projects that match their values and interests. Dave speaks and writes frequently on sustainable business, corporate social responsibility, and climate change. He has been an adjunct faculty member for the Saint Mary's executive MBA program since 2002, primarily focusing on the innovation and technology strategy course. He is also the author of the MBA level textbook "Hunter or Hunted:Technology, innovation, and competitive strategy" (Thomson 2005).

Carol McClelland, Ph.D., a pioneering career-change consultant, has spent seventeen years helping thousands of clients, students, and readers discover fulfilling careers that align with their personal values. As the Founder and Executive Director of Green Career Central, Carol is once again on the leading edge of her field. Green Career Central is the only virtual career center dedicated to professionals who are ready to transfer their skills and experience to the green economy. This membership site provides members with a distilled and organized collection of green career resources, qualified green industry experts, coaches and a community of green career seekers who share the vision of a greener world. The virtual career center's goal is to provide members with the guidance and motivation to uncover their passions and plug into the green economy quickly and efficiently. When the green movement took hold, Carol realized that innovative companies inventing products and developing services to reduce carbon emissions would need employees. Now she sees her role as defining and clarifying the ever-evolving world of green career possibilities for professionals who want to change careers. In addition she teaches job search tactics that produce results in the green economy. Carol has been studying, speaking, writing, and consulting on career transitions for over 20 years. Following her graduation from Purdue University with a PhD in Industrial / Organizational Psychology, she worked for five years as an internal Human Resource consultant for a Fortune 500 company, facilitating a variety of corporate transitions.

Catalin Cosovanu is an Associate at Wilson, Sonsini, Goodrich & Rosati in the technology transactions practice of Wilson Sonsini Goodrich & Rosati in Palo Alto. He has represented clients ranging from start-ups to established companies in industries and sectors including software (both open source and closed source, and both business and end user, with traditional licensing as well as software-as-a-service models), hardware (including networking, sensors, semiconductors, and memory), content distribution and clearance, new media, and clean technology. Catalin has prepared, reviewed, and negotiated a wide range of transactions involving the design, development, manufacturing, distribution, and support of technology, business and consumer products, content, and services. In addition, he has counseled clients on intellectual property matters in connection with investments, financings, asset purchases and sales, and mergers and acquisitions.

Karen Maggio is principal and founder of POM Resource Group, a planning and design firm specializing in sustainable planning for higher education. She is a LEED AP, Leadership in Energy and Environmental Design Accredited Professional, with over 20 years of experience in campus planning and facilities management. Karen has led and directed projects and programs including campus strategic planning, capital projects, facility operations, public safety and emergency operations. Under her leadership, Mills College was awarded LEED platinum from the United States Green Building Council for the Betty Irene Moore Natural Sciences Building, received a prestigious Getty Grant for campus planning and launched an award winning sustainability program. The Lorry I. Lokey Graduate School of Business at Mills College, a recent POM project, just received a LEED Gold designation for sustainable design. Karen has been an instructor at Mills College and Diablo Valley College. She is actively involved in outreach and assisting others in their professional development. She addresses students, corporate and public sector leaders on issues related to the implementation of sustainability. She earned an MBA from Saint Mary's College, a BA from San Diego State University and completed course work in design and architecture from the University of California at Berkeley. Karen is a fourth term Planning Commissioner for the City of Lafayette. She is also an active member of the Saint Mary's College Sustainability Committee.

Evan Goldman manages the Environmental Business Cluster (EBC) and serves as its Entrepreneur-in-Residence, providing EBC "start-up" executives with mentoring and strategic counsel on corporate planning, funding and development. In addition, Mr. Goldman supports Prescience International as in-house Strategic Business Counsel. Mr. Goldman is both a California and Israeli attorney who has held numerous legal and business positions for U.S. and Israeli based technology companies and law firms. Prior to joining the EBC and Prescience, Mr. Goldman led the legal department of BrightSource Energy (utility-scale solar thermal power plants), where he negotiated preferred stock financings totaling over $160 million, processed a large DOE loan guarantee application, and was responsible for all strategic and commercial agreements. Before that, he served in corporate development and legal roles for InsureWorx (insurance claims and policy management systems), Virtual Ports (laproscopy systems), Magnolia Broadband (fabless semiconductor wireless solutions), Rainfinity/EMC (firewall and storage software solutions), Heller Ehrman (San Francisco and Silicon Valley based law firm), ViryaNet (mobile field service solutions), Shraga Biran & Co. (Israeli based law firm), Elop/Elbit Systems (electro-optics products and systems), Fried Frank (New York and Washington D.C. based law firm), and Bezeq (Israeli national telecommunications service provider). Mr. Goldman received his Masters in International Business Law from the American University (Washington, D.C.) and his Bachelor of Law from the Hebrew University (Jerusalem).

Paul Detering, CEO of Tioga Energy, is an experienced leader of early-stage technology companies with over 20 years of experience in the clean technology, telecom and software industries. Previously, Detering led Larian Communications, which produced a next-generation voice messaging system. He was also CEO of Blueleaf Networks, an early stage optical networking and components company; Wildfire Communications, which he successfully sold to Orange Plc and IQ Labs. Detering began his career at Nortel Networks and has worked at Raychem, Raynet Systems, and McKinsey and Company. He received a Bachelor of Engineering in Engineering Physics from the Royal Military College of Canada and a Masters in Business Administration from the Harvard Graduate School of Business Administration, where he graduated with high distinction as a Baker Scholar.

Eric Wesoff is a senior analyst at Greentech Media where he covers financing, marketing, and technology issues in renewable energy and cleantech markets. His clients and networks include the leading investors and public and private companies in renewable energy. Prior to joining Greentech Media, Eric Wesoff founded Sage Marketing Partners in 2000 to provide sales and marketing-consulting services to venture-capital firms and their portfolio companies in the alternative energy and telecommunications sectors. Mr. Wesoff has become a well-known, respected authority and speaker in these fields. He also was the publisher of the Venture Power newsletter, a subscription-only newsletter covering venture-capital investment in renewable energy. Eric's expertise covers solar power, fuel cells, biofuels and advanced batteries. His strengths are in market research and analysis, business development and due diligence for investors. He frequently consults for energy startups and Silicon Valley's premier venture capitalists.

RSVP now.

This event is sponsored by the Saint Mary's College Graduate Business Alumni South Bay Chapter in association with the Keiretsu Forum.

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