Immersion Trips Educate PMBA Students on International Business Cultures

As part of their education, SEBA students are exposed to cultures around the world to learn how they do business.

PMBA Students on a cultural immersion trip to South KoreaIn April, a group of PMBA student visited South Korea,  to meet the heads of global companies Samsung Electronics, CJ CGV (the largest multiplex cinema chain in Korea), and GM Korea. They were hosted by the Korean Institute of Science and Technology's College of Business (KAIST) for the class, "Doing Business in South Korea," with Associate Dean Yung-Jae Lee.

Joining them were students from the EMBA, Business and Analytics, and Accounting programs, making a total of 31 students who experienced Korean culture firsthand.

On the last day of the trip to South Korea in April, SEBA graduate students experienced something few westerners have experienced—they stood shoulder-to-shoulder with North Korean border guards at the gateway to the most mysterious and secluded nation in the world.

The tension in the air was high, due to Pyongyang’s recent missile testing conducted amidst rising tensions between Kim Jong-un’s government and the Trump administration’s increasingly forceful rhetoric. 

Read more in SEBA Students Visit Seoul, South Korea and North Korea Border During Political Tensions

PMBA Barcelona trip In July, Janet Amador, associate director of academic services, accompanied a group of PMBA students to Barcelona, for a cultural immersion trip where they explored the region while learning the ins and outs of doing business there.

The group visited LaSalle University, where they stayed for the duration in order to take daily business and marketing classes.

Highlights included company visits, cultural tours, business classes, and even a meeting with Barcelona’s commerce secretary.

They also toured landmarks, including La Sagrada Familia, eating Paella and visiting Guimera, a small town nearby. The group wrapped up the trip with a visit to the Catalonia Parliament building and Town Hall, to meet with the Commerce Secretary for Barcelona, ending their visit with a visit to Torres Winery to learn about the company's business model over a wine tasting. 

Read more in PMBA Students Immerse Themselves in Spanish Business Culture