Institutional Branding Campaign a Success

Brought to you by the strategic plan, the first year of Saint Mary’s institutional branding campaign, led by Vice Provost for Enrollment and Communications Hernan Bucheli, has been a great success. 



The campaign played a major part with helping to enroll one of the largest first-year classes within the last five years—650 first-year and 161 transfer students. The number of people visiting the SMC website increased by 20 percent since 2016. The total number of ad impressions (how many times people have seen SMC ads anywhere, from the Bay Bridge to social media) was 72.6 million, roughly the combined population of Washington, California, and New York. Digital ads received 84,000 clicks, equivalent to the capacity of Oracle Arena and Levi Stadium. The College has just begun the second year of the campaign.