KGO Radio, TV Interview SEBA's Tomas Gomez-Arias About Black Friday & Cyber Monday

KGO Radio turned to SEBA Global Marketing Professor Tomas Gomez-Arias for insight on Cyber Monday sales, trends and how retailers fared on Black Friday, which is actually turning into more of a Black Thursday and Friday. Gomez-Arias also spoke with the radio outlet's counterpart KGO-TV about sales during Cyber Monday and how retailers are using their online presence to steer shoppers to their brick and mortar stores.

A professor in the Graduate Business Program at Saint Mary’s, Gomez-Arias is also the director of the College's Center for the Regional Economy (CRE), which examines the economic status of the East Bay area and the Pacific Rim.

Listen the KGO Radio Interview.

Watch the KGO-TV report.

Date of Mention: 
Monday, November 26, 2012