Subject Guides

Albert Search

Search Albert to find books, movies, etc..

Search Albert, the SMC Library's online catalog, for books, videos, DVDs, sound recordings, and online databases available at SMC. Use the following subject headings:

  • Advertising — Women
  • Consumer behavior — United States
  • Advertising — Psychological aspects
  • Deceptive advertising

Other Catalogs

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A combined catalog of libraries in the state of California. Includes books, videos, audio, maps,...

Clio Gold Winners - The Library has streaming video from 2000-2012 for the Clio Gold Winners.  Do a title search in Albert for Clio Gold Plus to view them.

Consuming Images. (Circ Desk, DVD S299) Princeton, NJ: Films for the Humanties and Sciences, 1994.

Slim Hopes: Advertising and the Obsession with Thinness. (Circ Desk, DVD S273) Northampton, MA: Media Education, 2002.

Spanish TV commercials = La publicidad en españa (Circ Desk VHS S451) 1988.

Adbusters - cool site related to the magazine. Takes an irreverent ("culture jamming") approach to advertising and corporate culture. See their collection of spoof ads.

Emergence of Advertising in America: 1850-1920 - Images of over 9,000 advertising items and publications. Search 11 categories individually, or the entire collection by keyword or illustration. From Duke University.

Encyclopedia of Major Marketing Campaigns Volume 2 is available from Gale Virtual Reference Library  

Encyclopedic Dictionary of Semiotics, Media, and Communications. (Ref 302.203 D199) Toronto: University of Toronto, 2000.

Encyclopedia of International Media and Communications. (Ref 302.23 J6422) 4 vols. San Diego: Academic, 2003.

Popular Culture in the Contemporary World (5 volumes in ebook format). Each volume deals with Media, Arts, and Lifestyle of a different region: the Arab worldChina, India, Latin America, Germany, and Russia.