Discover articles from many of our databases.
For articles related specifically to consumer behavior:
(In BUSAD 128/Consumer Behavior, Spring 2016? See this step-by-step guide for your assignment)
For articles on the economic environment:
Search Multisearch, at the top of this page. It includesBusiness Source Complete,EconLit, and other essential database.
For economic indicators:
Bureau of Economic Analysis (government website)
*with this topic, be sure to watch the dates of articles and data. Technology moves so fast, things get outdated quickly!
Search Multisearch, at the top of this page. It includes Business Source Complete, Academic Search Complete, and other essential databases.
Search Multisearch, at the top of this page. It includes Academic Search Complete, and other general database.
Remember, you're probably looking for information to build psychographic profiles, not just demographics. Try using search phrases like "motivation," "influence," "values," "attitudes," "interests," "opinions," and other IAO (for Interests, Activities, and Opinions) variables.
Newpaper article databases are included in Multisearch, but you can also search them directly to find local angles on your topics.
Search Multisearch, at the top of this page. It includes Business Source Complete, Academic Search Complete, and other essential database.
Some key terms to remember to search for are "regulations, "funding," and "legislation."
Over 90 individual titles from this series dedicated to consumer demographics are included in our EBSCO Business ebooks resource. Use the link to add a search term and search all of the titles are once. Key individual titles include:
Other key resources include:
- Lifestyle Market Analyst. (Ref 658.834 St24
Looking for your competition? You can find similar businesses nearby using the Mergent Intellect database
Once you find a competitor's name, search for them on the Web to find their website for even more information about them. Also, see the resources listed under "Company Information" on the main Business Administration subject guide for helping find more information on individual public and private companies and nonprofit organizations.
The accepted format for citing sources in the social sciences is the Publication Manual of the American Psychological Association. The School of Economics and Business Administration (SEBA) at Saint Mary’s College, too, emphasizes the use of APA in SEBA course work. For help citing sources use the Library's APA Format Guide
APA Style Guide for Business - A supplement to the regular APA Style Guide highlighting common, hard to cite data-focused resources.
The full manual is available in the Library.
Other helpful resources
See our short animated tutorials on APA citation on our YouTube channel.
Questions about grammar and structure? Don't forget to refer back to your ENGL 3, 4 and 5 writing manuals. We have a couple of copies on Reserve if you need to quickly refer back to rules on commas, noun/pronoun agreement, structuring your paper, or other issues.
- Writing handbook for Saint Mary's College of California (call #808.042 Sa24 at the Circulation / Reserves Desk)
- Writing research papers across the curriculum, by Susan M. Hubbuch (call #808.042 H862 at the Circulation / Reserves Desk)
The Writing Center
Having trouble putting it all together? The SMC Center for Writing Across the Curriculum (or, "The Writing Center") offers peer-to-peer advising sessions for both undergraduate and graduate students. You can call or stop by to make an appointment, or can also drop in and do a session immediately, if an adviser is available. See their website for more information, or stop by 1st floor De La Salle, or call them at 925.631.4684