New curriculum, concentrations give graduates an edge

The Strategic Planning and Curriculum Task Force, chaired by Professor Barbara McGraw, spent last year revising the undergraduate business curriculum in an effort to improve program quality, assure that the Association to Advance Collegiate Schools of Business (AACSB) standards are met and to better prepare students for success in the 21st century.

The result of the collaborative effort, which engaged a wide variety of stakeholders, is a new curriculum with a business core of 13 courses and an increase in the major’s required courses from 15 to 17.

Two cutting-edge concentrations were approved — Entrepreneurship and Digital Media, each with four courses — after consultations with business communities, the School’s Advisory Board and alumni and students. Also, major changes were made to strengthen the existing concentrations of Finance, International Business and Marketing.

The new curriculum takes the Lasallian mission to a new level, further integrating ethical and responsible business values, as well as global perspectives, throughout course offerings. “We want to make sure that the students can bring the best of who they are into their lives as business professionals and contribute to making a better world. Business isn’t just about making money. It’s about providing products and services to improve people’s lives,” said McGraw.

“We are extremely excited about the new addition to the undergraduate curriculum,” said Larisa Genin, SEBA’s associate dean for undergraduate programs and accreditation. “It is aligned with what is needed for our students and demanded by employers.”

Another addition to the SEBA’s academic offerings is the B.A. in Economics with a Concentration in Sustainability Studies, spearheaded by Professor Asbjorn Moseidjord. Although students are expected to approach sustainability issues as economists, the knowledge they gain through this major will be beneficial in a variety of fields.

“Sustainability issues have become integrated into the public discourse as well as business decision making to such an extent that deeper understanding of these issues is expected to give students an edge wherever they end up,” Moseidjord said.