Larisa Genin

Larisa V.

Overview

Department: 
School of Economics and Business Administration » Marketing & Communications
SMC Email Address: 
Contact Information: 

Office
Galileo Hall - 321

Contact:
Phone: 8136
Fax: 376-5625
Email: lgenin@stmarys-ca.edu
Mail: P.O. Box 4230

Education

  • Doctor of Business Administration Marketing, Golden Gate University, 2001
  • M.B.A. Management, Golden Gate University, 1997
  • B.A. Business Administration, International Business, Emphasis: Marketing, University of San Francisco , 1996

Professional Experience

Teaching Experience:

  • Associate Dean, Undergraduate Programs and Accreditation - Saint Mary's College of California (2010 - Present)
  • Interim Dean, SEBA - Saint Mary's College of California (2009 - 2010)
  • Associate Professor - Saint Mary's College of California (2008 - Present)

Courses Taught

Regularly Taught:

  • Introduction to Business
  • Marketing Across Cultures
  • Principles of Marketing
  • SEM 020 Greek Thought
  • SEM 021 Roman, Early Christian, Medieval Thought
  • Strategic Marketing Management

Service

5 Presidential New Honor Student Receptions - Road Show:

  • Participant
    (2010)

Academic Advising Task Force Committee:

  • Member
    (2008 - Present)
  • Member
    (2008 - 2009)

Academic Affairs Budget Committee:

  • Member
    (2010)

Academic Appeals Committee:

  • Member
    (2006 - Present)
  • Member
    (2006 - 2009)

Advisory Board Memberships and Professional Affiliations:

  • Member, Professional Businesswomen of California
    (2012 - Present)
  • Senior Fellow, International Academy of Higher Education
    (2007 - Present)
  • Member, American Marketing Association
    (1997 - Present)
    San Francisco, California

Business Administration Program and Curriculum Task force:

  • Member
    (2010 - 2011)

Campus Deans and Directors :

  • Member
    (2009 - Present)

Catholic Institute for Lasallian Social Action (CILSA) :

  • Faculty Fellow
    (2008 - Present)

Catholic Institute for Lasallian Social Action (CILSA):

  • Faculty Fellow
    (2008 - 2010)

Center for Regional Economy:

  • Faculty Associate
    (2007 - Present)

External Relations Council :

  • Member
    (2009 - 2010)

Faculty Salary Task Force Committee:

  • Member
    (2010 - 2011)

First Year Experience Sub-Committee:

  • Member
    (January 2009 - Present)

Graduate Council :

  • Member
    (2009 - 2010)

January Term:

  • Member, Committee
    (2008 - 2009)

January Term Committee:

  • Member
    (2008 - Present)

Library Committee:

  • Co-Chair
    (January 10, 2007 - Present)
  • Member
    (2007 - 2009)

New Parents Orientation:

  • Panelist
    (March 2010)

New Students Receptions:

  • Speaker
    (March 2010 - April 2010)

PRC Committee:

  • Member
    (September 2003 - May 2005)

Provost's Council of Deans :

    Saint Mary's American Marketing Association Collegiate Chapter:

      Saint Mary's First Year Experience:

        Search Committee:

        • Member
          (2010)

        Search Committee - Accounting Faculty:

        • Co-Chair
          (2009 - 2010)

        Search Committee - Director, Educational Effectiveness:

        • Member
          (2011 - 2012)

        Search Committee - Vice Provost Undergraduate Academics:

        • Member
          (2011)

        SEBA AACSB Task Force:

        • Co-Chair
          (2009 - 2010)

        SEBA Administrative Committee:

        • Member
          (2010 - Present)

        SEBA Assurance of Learning Committee:

        • Member
          (2011 - Present)

        SEBA BUSAD Curriculum Committee:

        • Member
          (2006 - 2007)

        SEBA Committee to Encourage and Promote Scholarship:

        • Member
          (2007 - Present)
        • Member
          (2007 - 2009)

        SEBA Strategic Planning and Accreditation Committee:

        • Co-Chair
          (2011 - Present)

        SEBA Strategic Planning task force:

        • Co-Chair
          (2010 - 2011)

        SEBA Undergraduate Programs Committee:

        • Chair
          (2012 - Present)

        Student Success Task Force:

        • Member
          (2011 - Present)

        Summer Session Committee:

        • Member
          (2011 - Present)

        Technology Boot Camp:

        • Faculty Fellow
          (2008 - 2008)

        UPC Committee:

        • Member
          (January 10, 2006 - 2008)

        Web Planning Task Force:

        • Member
          (2009 - Present)

        Website Redesign Advisory Committee:

        • Member
          (2010 - 2012)

        Presentations

        Conference

        • AACSB Annual Accreditation. Genin, Larisa (other-Conference )
          AACSB Annual Accreditation
          Philadelphia, Pennsylvania
          (September 2011)
        • AACSB Business Accreditation Seminar. Genin, Larisa (other-Seminar)
          AACSB Business Accreditation Seminar
          Tampa, Florida
          (June 2011)
        • AACSB Assessment Seminar. Genin, Larisa (other-seminar)
          AACSB Assessment Seminar
          Tampa, Florida
          (June 2011)
        • AACSB Applied Assessment Seminar. Genin, Larisa (other-Seminar)
          AACSB Applied Assessment Seminar
          Tampa, Florida
          (June 2011)
        • AACSB Associate Deans Conference. Genin, Larisa (other-Conference)
          AACSB Associate Deans Conference
          St. Pete Beach, Florida
          (November 2010)
        • AACSB New Dean’s Seminar. Genin, Larisa (other-Seminar)
          AACSB New Dean’s Seminar
          Philadelphia, Pennsylvania
          (June 2010)
        • AACSB. Genin, Larisa
          AACSB New Deans Seminar
          Philadelphia, PA
          (June 2010)
        • AACSB. Genin, Larisa
          AACSB Developing an Effective Self Evaluation Report Webinar
          (May 2010)
        • AACSB. Genin, Larisa
          AACSB International Conference and Annual Meeting
          Anaheim, California
          (April 2010)
        • AACSB. Genin, Larisa (other-council )
          AACSB Advisory Council
          San Antonio, Texas
          (March 2010)
        • AACSB. Genin, Larisa
          AACSB Assessment Conference
          New York, NY
          (March 2010)
        • AACSB. Genin, Larisa (other-Conference)
          AACSB Dean’s Conference
          Tampa, Florida
          (February 2010)

        Paper:

        • Marketing and Classics: Linkages, Bridges and Connections. Genin, Larisa and Gomez-Arias, J.T
          the American Marketing Science Cultural Perspectives Conference in New Orleans, LA
          (January 2008)
        • A Risk-Assessment Scorecard For The Selection Of A Global It Outsourcing Service Provider. Genin, Larisa and Gomez-Arias, J.T
          the American Business Administration National Conference in Denver, CO also published in the Conference Proceedings and in the Journal of Academy of Business Administration, Spring/Summer 2007 issue.
          also published in the Conference Proceedings and in the Journal of Academy of Business Administration, Spring/Summer 2007 issue.
          (April 2007)

        Webinar

        • Retaining First Generation Students: Providing Academic Support. Genin, Larisa
          Webinar by Academic Impressions
          (December 13, 2011)

        Publications

        • Genin, Larisa, Kolhede, E and Gomez-Arias, J.T. 2011. From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study, Review of Business Research, issue 11, pg.3
        • Genin, Larisa, Kolhede, E and Gomez-Arias, J.T. 2011. From A Great Books Liberal Arts Education To An Integrated Marketing Program Of Study
        • Genin, Larisa & Gomez, Tomas. (2009). Beyond Monetization: Creating Value Through Online Social Networks. Journal of Electronic Business Management, Forthcoming.
        • Genin, Larisa & Gomez, Tomas. (2007). A Risk-Assessment Scorecard For The Selection Of A Global It Outsourcing Service Provider. Journal of the Academy of Business Administration, Vol. Volume 12,, Iss. Numbers 1 and 2, pp. 87-98.

        Interests

        Scholarly Interests: 

        Interests

        • Globalization
        • Online Marketing
        • Social Media
        • Personal Branding
        • E-Commerce
        • Internet Marketing
        • Online Retailing
        • Personalization
        • One-to-One Marketing
        • Customer Relationship Management
        • Brand Management
        • Purchasing Behavior on the Internet
        • Effect of the Internet on New Product Development
        • Marketing Education