Eric J. Kolhede

Eric J.

Overview

Department: 
School of Economics and Business Administration » Marketing & Communications
SMC Email Address: 
Contact Information: 

Contact:
Phone: 4597
Fax: 376-5625
Email: ekolhede@stmarys-ca.edu
Mail: P.O. Box 4230

Education

  • Ph.D. Business Administration, Golden Gate University, San Francisco, California, 1984
  • M.B.A. University of Santa Clara, Santa Clara, California, 1974
  • B.A. Economics, University of Santa Clara, Santa Clara, California, 1972

Professional Experience

Teaching Experience:

  • Professor, Chair of the Department of Business Administration - Saint Mary's College of California (2001 - 2011)
  • Full-time Professor - Saint Mary's College of California (1981 - Present)
  • Assistant Professor, Full-time appointment - Holy Names College (1978 - 1981)

Courses Taught

Recently Taught:

  • Applied Marketing Research
  • Strategic Management
  • Business Statistics
  • Financial Management
  • Intermediate Economics (Microeconomics)
  • Marketing
  • Marketing of Financial Services
  • Operations Management
  • Principles of Economics (Macroeconomics)

Service

Club:

  • Currently Faculty Advisor to the Saint Mary’s College Business Club

Committee:

  • Undergraduate Educational Policies Committee
  • Currently serve on the SEBA Strategic Planning &Accreditation Committee (SPAC)

Supervision of Consulting Projects:

  • Contra Costa Chamber Orchestra
    (2011)
    Over many years, students conducted full-scale marketing research investigations and developed strategic marketing plans for numerous client organizations.
  • Vallejo Symphony
    (2010)
    Over many years, students conducted full-scale marketing research investigations and developed strategic marketing plans for numerous client organizations.
  • Contra Costa Performing Arts Society
    (2009)
    Over many years, students conducted full-scale marketing research investigations and developed strategic marketing plans for numerous client organizations.
  • Monument Crisis Center
    (2008)
    Over many years, students conducted full-scale marketing research investigations and developed strategic marketing plans for numerous client organizations.

Presentations

Selected Presentations

  • FROM A GREAT BOOKS LIBERAL ARTS EDUCATION TO AN INTEGRATED MARKETING PROGRAM OF STUDY. Kolhede, Eric (paper)
    Annual International Academy of Business and Economics
    (October 2011)
  • Developing Focused Business Administration Programs in Small Private Colleges. Kolhede, Eric (paper)
    Twenty-Fourth Annual Academic Chairpersons Conference, hosted by Kansas State University, Division of Continuing Education, Orlando
    published in the conference proceedings
    (February 07, 2007)
  • Gender Differences in the Senior's Assessment of the Undergraduate Business Major Experience: Implications for Marketing Business Administration Programs of Small Private Colleges to Women. Kolhede, Eric (paper)
    Eighth Annual Symposium for the Marketing of Higher Education, Boston
    published in the conference proceedings
    (November 18, 1997)
  • A Comparative Analysis of Public and Private High School Graduates: Implications for Marketing the Small Private College and its Business Administration Program. Kolhede, Eric (paper)
    American Marketing Association's Seventh Annual Symposium for the Marketing of Higher Education, Nashville
    published in the conference proceedings
    (November 11, 1996)
  • Critical Issues Concerning the Development of the Principles of Marketing Course for Differentially Paced Students. Kolhede, Eric (paper)
    Annual Meeting of the Association of Marketing Theory and Practice, Savannah, Georgia
    published in the conference proceedings
    (March 22, 1996)
  • Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women. Kolhede, Eric (paper)
    1996 Annual Meeting of the Association of Marketing Theory and Practice, Hilton Head, South Carolina
    published in the conference proceedings
    (March 22, 1996)
  • An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs. Kolhede, Eric (paper)
    American Marketing Association's Sixth Annual Symposium for the Marketing of Higher Education, Chicago
    published in the conference proceedings
    (November 14, 1995)

SEBA Research Workshop

  • A Flexible Financial Model of Distribution Channel Choice - A Simulation Approach. Kolhede, Eric, Kamath, Shyam and Lee, Yung Jae (talk, speech or lecture)
    (September 25, 2008)

Publications

  • Kolhede, E. and Gomez-Arias, J.T. (2017), “Distinctions Between Frequent Performing Arts Patrons: Implications for Segmentation and Positioning”, International Journal of Arts Management, 20 (1) (Fall 2017).
  • Kolhede, E. and Gomez-Arias, J.T. (2016) “Segmentation of infrequent performing arts consumers”, Arts and the Market, 6(1), (formerly Arts Marketing: An International Journal), Bingley, West Yorkshire, UK: Emerald Group Publishing.
  • Kolhede, Eric J. , Krickx, Guido and Kamath, Shyam J. 2012. Network Effects in Low Tech Industries: Insights from Diamonds and Retailing, Interdisciplinary Journal of Economics and Business Law.
  • Kolhede, Eric, Kamath, Shyam J., Krickx, Guido, Bowen, David and Zak, Michelle. 2012. Rethinking Management Education: The View to 2020 – A Literature Review and A Retrospective and Future Perspective, Journal of Current Research in Global Business , The Association for Global Business
  • Kolhede, Eric, Kamath, Shyam, Agrawal, Jagdish and Lee, Yung Jae . October 2011. MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice, Journal of Business Cases and Applications, vol. 4, pg.., Academic and Business Research Institute
  • Kolhede, Eric, Genin, Larisa and Gomez-Arias, Tomas. 2011. From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study, Review of Business Research (RBR), vol. Vol. 11, (3), pg.., International Academy of Business and Economics (IABE)
  • Kolhede, Eric. October 30, 1994. Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs, Conference Proceedings of the American Marketing Association's Fifth Symposium for the Marketing of Higher Education
  • Kolhede, Eric. March 23, 1994. Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs, Conference Proceedings of Association of Marketing Theory & Practice, 1994 Annual Meeting
  • Kolhede, Eric.. Gender Effects on the Major Selection Process -- A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women, Journal of Marketing for Higher Education, vol. 11, issue 2, Haworth Press, Inc.