Andrew E. Wilson

Andrew E.

Overview

Department: 
School of Economics and Business Administration » Marketing
SMC Email Address: 
Contact Information: 

Office
Power Plant

Contact:
Phone: 925-631-8709
Email: andrew.wilson4@stmarys-ca.edu

Education

  • Ph.D. Schulich School of Business, York University, September 2009

    Dissertation title: The defensive trust effect: Consumers' defensive use of belief in a just world to cope with consumption threat

    Advisor: Peter R. Darke

  • MBA Leavey School of Business, Santa Clara University, September 2003

    Concentration in Marketing and Information Systems

Courses Taught

Recently Taught:

  • BUSAD 113 Business in the Digital Age
  • BUSAD 124 Marketing
  • BUSAD 128 Consumer Behavior
  • BUSAD 142 Strategic Marketing Management
  • GMAN 313 Marketing Management
  • GMAN 342 Advanced Topics in Marketing
  • GMAN 508 Marketing Management
  • GMAN 708 Global Marketing Management

Presentations

Papers presented at refereed conferences

  • The defensive trust effect: Consumers' defensive use of belief in a just world to cope with consumption threat. Wilson, Andrew E. and Darke, Peter R. (poster)
    Society for Consumer Research Winter Conference
    (February 2009)
  • How does the defensive consumer choose?. Ashworth, Laurence, Wilson, Andrew E. and Darke, Peter R. (poster)
    Association for Consumer Research North American Conference
    (October 2008)
  • The sins of the father: The effect of corporate parent affiliation on consumers' evaluation of corporate societal marketing. Wilson, Andrew E. and Darke, Peter R. (poster)
    Association for Consumer Research North American Conference
    (October 2007)
  • Airing dirty laundry in the public square: an examination of public complaining and the mitigating effects of branding. Wilson, Andrew E., Giebelhausen, Michael and Brady, Michael K. (poster)
    Association for Consumer Research North American Conference
    (October 2007)
  • Consider the consequences: the effect on consequence information on consumer choice of snack foods. Wilson, Andrew E. and Fox, Gavin (poster)
    Association for Consumer Research North American Conference
    (October 2007)

Publications

 

  • Wilson, Andrew E., Michael Giebelhausen and Michael K. Brady, (2017) “Negative online word of mouth can be a positive for consumers connected to the brand,” Journal of the Academy of Marketing Science, forthcoming. DOI: 10.1007/s11747-017-0515-z
  • Darke, Peter R., Michael K. Brady, Ray L. Benedicktus, and Andrew E. Wilson, (2016) “Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers.” Journal of Retailing, 92 (3), 287-299. DOI: 10.1016/j.jretai.2016.02.001
  • Wilson, Andrew E. & Darke, Peter R. (2012). The Optimistic Trust Effect: Use of Belief in a Just World to Cope With Decision Generated Threat. Journal of Consumer Research, Vol. 39, Iss. 3, 615-628. DOI: 10.1086/664499
  • Cowart, Kelly O., Fox, Gavin L. & Wilson, Andrew E.. (2008). A structural look at consumer innovativeness and self-congruence in new product purchases. Psychology & Marketing, Vol. 25, Iss. 12, 1111-1130. DOI: 10.1002/mar.20256
  • Pearcy, Dawn, Giunipero, Larry & Wilson, Andrew E.. (2007). Title:A model of relational governance in reverse auctions. Journal of Supply Chain Management, Vol. 43, Iss. 1, 4-15.

Interests

Scholarly Interests: 

Interests

  • Consumers' use of positive beliefs to cope with threat
  • The effects of consumer suspicion
  • The role of marketing in consumer health related behaviors