Kimberly V. Legocki

Dr. Kimberly V. Legocki, St. Mary's College of California, Marketing, Social Media Marketing, Consumer Activism

Overview

Professional Overview: 

Kimberly V. Legocki recently earned her Doctorate in Business Administration through a joint program between California State University, Northridge and Grenoble École de Management in France. Prior to pursuing a doctorate, she worked 20 years in global marketing and e-commerce management roles at multinational firms, including Piper Aircraft, Regal-Beloit, ATP Software, and JohnsonDiversey (SC Johnson). 

Dr. Legocki's research interest focuses on issues related to digital consumer activism, reputation, and brand transgressions that she encountered while working as a marketing professional. Her research has been published in the Journal of Public Policy and Marketing (JPPM) with additional papers currently under review at Journal of Consumer Marketing and Journal of Business Research.

Department: 
School of Economics and Business Administration » Marketing and Communications
SMC Email Address: