November 2010 Media Coverage Report

There were 183 media mentions about Saint Mary's during November. While articles about athletics lead the way with 64 overall mentions, there were numerous news mentions about SMC faculty and campus events that were prominently featured in area print, broadcast and online news outlets. As in previous months, there were several notable faculty in the media mentions, including quite a few news reports about Black Friday shopping trends featuring insights from SEBA Marketing Professor Tomas Gomez-Arias.

Media Highlights
Media highlights during November included a Bay Area News Service story featuring SEBA Marketing Professor Tomas Gomez-Arias. A regional wire service that feeds area news outlets, the Bay Area News Service interview with Gomez-Arias was carried by several news operations, including KTVU-TV, Bay Citizen online news and KRON-TV. Other notable mentions included a flattering Contra Costa Times review of the Performing Arts Department's staging of "Angels in America;" saying "the production values and terrific acting could easily have been on any number of stages in the Bay Area."

Faculty in the News
There were 36 SMC faculty in the news media mentions during November - an uptick of 11 from the previous month. Those mentions included commentary about campus events, such as in the case of Reid Davis' interviews in the Contra Costa Times about the College's production of "Angels in America;" a Catholic Voice article about images of Our Lady of Guadalupe in popular culture featuring perspectives from Modern Languages professor Maria Luisa Ruiz and an Inside Higher Ed story with professor Dana Herrera speaking on how student familiarity with virtual gaming can be adapted to higher education. Other highlights included a San Francisco Chronicle story on California's politically powerful nurses union featuring observations from the director of SMC's pre-nursing program Christa Kell, an Oakland Tribune profile of a new book about the early history of Oakland by kinesiology professor Deane Lamont and SEBA marketing professor Tomas Gomez-Arias commenting on Black Friday to the Bay Area News Service, which ended up with multiple media placements on KTVU-TV, KRON-TV and the Bay Citizen. Gomez-Arias's observations on consumer spending were also featured on Univision's Noticias 14 newscast.

With 63 media mentions, athletics racked up the most numbers during the month. The lion's share of the web and print stories were associated with the men's basketball team. Even so, other sports, including volleyball and soccer generated listings as well.

Campus Events
45 media mentions in the form of calendar listings and news blurbs about campus events such as "Angels in America" and other student performances, including SMC's Student Chamber Musicians and the Nightingaels were posted in November.

Adjunct Publicity
Previous reports noted Alumni PR mentions about career and employment advancements. This month, uncharacteristically, there were none. However, there were 16 adjunct-related press releases announcing professional advances for two SEBA Graduate Business Program adjuncts (David Rochlin and Leslie Polgar) As Saint Mary's continues to tap the skills and expertise of accomplished professionals in the fields of business, science and humanities, these types of media mentions can be expected to increase.

SMC Mentions
Passing references -10- about the College in stories about the surrounding community were the next highest category of media mentions. For example, the location of Saint Mary's was referred to in a Lamorinda Patch article about the origins of an area bank and a Contra Costa Times story about the relocation of the California Independent Film Festival to Moraga and town officials' hopes that it will spotlight the town the same way last season's SMC men's basketball team brought attention to the College town.

U.S. Senate Debate
With the wind down of the November election, there were a half-dozen news recaps about the September senatorial debate hosted at Saint Mary's.

Alumni in the News
Four news stories about SMC alumni gained traction in local and regional media. The online community news outlet profiled the College's "Gaela" tribute to the 40-year anniversary of women attending Saint Mary's and photos from the banquet were also featured on Diablo Magazine's Faces webpage. A Burlington Free Press story about Lindsay Vanoli, '06, profiled the alumna's efforts to explore science internships while studying at the University of Vermont. Additionally, a San Jose Mercury News article about alumnus Robert Doyle noted his appointment as the new general manager of the East Bay park district.

There was only one media mention in this category, which noted the College's roles as host to students in an Executive MBA program with the University of Lleida (UDL) in Spain.

Public Safety
Lamorinda's reported on a traffic accident at the College's entrance; fortunately, no one was seriously injured in the collision.

Alumnus Dennis Oliver, a public information officer for the Tahoe Regional Planning Agency and a former reporter with the Oakland Tribune died in November. The 47-year-old resident of Lake Tahoe passed away after a month-long battle with a brain virus.


Michael McAlpin
Director of Media Relations
(925) 631-4222