October 2010 Media Coverage Report

In total, there were 185 media mentions about Saint Mary's during October. Excluding 14 alumni-related press releases regarding recent employment changes, there were 171 mentions about the College in print, broadcast and online news outlets. Several SMC faculty members were cited as expert sources in news stories during the month, including a significant Wall Street Journal story mentioning the scholarship of history professor Myrna Santiago.

Media Highlights
Of the 26 Faculty-in-the-News items for October, the most notable was the Wall Street Journal article "Our Thirst for Oil: A Deeper Dive," which was about the nation's thirst for oil and featured book recommendations by experts on the oil industry. In the WSJ story Tyler Priest, a University of Houston professor, and expert on offshore oil and gas development in the Gulf of Mexico, suggested readers pick up "The Ecology of Oil: Environment, Labor, and the Mexican Revolution, 1900-1938," written by the chair of SMC's history department Myrna Santiago.

News By Category
There were 52 media mentions about SMC athletics during the month. Coverage included brief mentions about SMC teams on the websites of WCC opponents to longer news articles about the men's basketball team and speculations about the Gaels' record in the 2010-11 season.

Campus Events
Campus events ranked second highest with 37 SMC events listed in area news outlets. The majority of these events were calendar listings.


October had a good number (26) of notable Faculty-in-the-News media mentions. As indicated earlier, the most visible of these news items was a Wall Street Journal article that profiled the scholarship of history professor Myrna Santiago. Other notable press mentions about SMC faculty included several Bay Area newspaper stories that quoted SEBA professor Jim Hawley about state officials' efforts to tie CalPERS pension reform measures with the long awaited passage of the state budget. Other faculty media highlights included an interview with Brother Mark McVann in the Catholic Voice about the "Mary in the Modern World" conference, an article in the Pittsburg Post-Gazette and National Catholic Reporter about the traveling Vatican Splendors art exhibit which featured insight from Brother Charles Hilken and a scholarly film review by Peter Freund in the academic Journal of Film and Video.

Alumni PR

Announcements about new employment opportunities for some SMC grads made their way onto some news websites. 14 press releases were picked up business and general market briefs about corporate movers and shakers.

U.S. Senate Debate
What a difference a month makes. In September the College received a deluge of media mentions (255) associated with the senate debate hosted at SMC on Sept. 1. By October's end and the wind down of the campaign, the number had reduced to a modest amount of only 13 references. Even so, several of those media mentions carried the image of the two candidates onstage at the LeFevre Theatre and identified Saint Mary's College as the location of the important debate.

Alumni in the News
There were 11 articles about SMC alumni in the news. More than half of those picked up by our media monitoring service were duplicates of an article about a tribute album and benefit for musician and former Saint Mary's soccer player Michael Gable, '93, who died unexpectedly last year at the age of 38. The SMC alumnus suffered from hypertrophic cardiomyopathy, a condition in which the heart muscle thickens and fails to pump blood adequately. Gable was a member of the East Bay band "Segue" and the Contra Costa Times reported that surviving band members recorded "One Race Human: A Tribute to Michael Gable," to remember him and help raise awareness of the heart illness.

Hearst Art Gallery
There were 10 media mentions, in the form of calendar listings and a brief profile in the Lamorinda Patch about "Gifted Hands: The Fine Art of Craft," the current exhibition at the gallery.

Institutional News
Media mentions about the College's academic programs and offerings, and reputational issues fall into this category. There were five during the month. One was a critique of the College by the conservative California Catholic Daily about the Saint Mary's Performing Arts Department staging of Angels In America, three others referenced a former Jan Term speaker and another, in the Lamorinda Weekly, profiled the College's annual Global Faire.

Public Safety
There were three media mentions about public safety concerns in the month. Two were related to a sexual assault at a school dance in September, the other was a police blotter reference to an intoxicated student who was treated at a nearby clinic.

Sadly two alumni passed away during the month; Francis (Bud) Boselli, an 84-year-old Boulder resident and 67-year-old James "Jim" Byrne of Eagle River, Alaska.

By Mike McAlpin
Director of Media Relations
Office of College Communications
(925) 631-4222