Philanthropic Support 2011-12
The 2011–12 year was one of considerable growth for Saint Mary’s College in terms of engaging alumni and new donors. Household giving grew by almost 15 percent with alumni giving up 9 percent and giving from parents up 30 percent. Visits to donors by advancement staff grew 15 percent over the previous year — an 4000 important accomplishment in broadening the number of people supporting the College. In the fiscal year ending June 30, the College raised a total of $8,644,127 in gifts and pledges.
Two new donor levels were introduced. The 1863 Society and the President’s Circle both drew new donors and led the way for our annual giving efforts. Telefundraising grew 10 percent and responses to direct mail increased 62 percent over the previous year. Giving online through email 1000 solicitations and mobile text messages all went up. The 2012 Senior Class set a College record of 58 percent participation for their senior gift. And, the number of gifts from faculty and staff increased almost 50%, and the value of those gifts increased by 15 percent.
The College invests considerable effort in letting donors how important they are in the lives of our students. We had the most successful year in arranging for undergraduate student scholarship recipients to send notes of thanks to donors, with nearly 200 students sending personal notes to 142 donor families. This represented about 80 percent of all students receiving donor-funded scholarships. In June, a video recorded at commencement was distributed via e-mail to all donors with students thanking them for their gifts to the College. And, last September, the new President’s Circle donor wall went up in the Korth Tower portico.
The Advancement Office sponsored a record number of events (80), involving 5,800 guests, in 25 locations worldwide for alumni, family, friends and donors. Attendance at July 2012 class reunions jumped 62 percent with nearly 1,000 alumni and friends participating in the weekend activities — a College record — and, giving through the class gift program increased.
Volunteer engagement with the College continues at an all-time high, with 776 alumni and friends serving on 27 different College boards, committees, chapters and groups, and providing an estimated 7,000 service hours.
Thank you to everyone who played a role in advancing the mission of Saint Mary’s!
Keith E. Brant
Vice President for Development