Saint Mary’s College School of Economics and Business Administration’s Executive MBA team made the “Global Top 100” list in a business simulation game this week. The team named “ImaginiX tied for 34th best “overall game-to-date score” performance of the week, worldwide. During this week, there were 1,310 teams from 89 colleges and universities participating in the simulation worldwide.
The Global Business Simulation Strategy Game, or “GLO-BUS,” by McGraw-Hill Irwin is a business simulation game used for educating MBA students on competitive business strategy. GLO-BUS is a completely online exercise where teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete in a global market arena, selling digital cameras in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America. Students must make decisions relating to research and development, product performance, product line breadth, operations, human resources, outsourcing, pricing, sales, marketing and finance. This simulation software is used in the Business Strategy class, which is one of the last classes in the cohort-based Executive MBA curriculum, to incorporate all the cumulative knowledge students have learned from their other classes including finance, marketing, operations and more.
The Executive MBA team consisted of: Murali Bati, Eric Eklund, Ray Jonoubei, Chris Phan and Brian Lanks. Chris Phan, Packaging Engineering Manager at Sony Computer Entertainment America and EMBA student team member, offers his insight on the experience stating, “For me, the GLO-BUS business simulation has provided a personal, real-world application of the subjects learned throughout the MBA program. It has helped cement my fundamental business acumen, apply my critical thinking, and exercise my strategic planning. Working with my team on this simulation has really felt like being on an actual executive team. Every week we are evaluating the current competitive landscape and then developing and debating our strategy and tactics to move forward. It has been a very rewarding experience and I am excited that our hard work is showing up in the world wide rankings!”
EMBA teammate, Brian Lanks, Assurance Manager at McGladrey reflects, "We decided in the beginning that we would stick to our strategy no matter what. We learned that you have to take a holistic approach to managing a company and be able to switch back and forth from a 'ten thousand foot level' to an 'in the weeds' perspective, when the situation calls for it. The simulation calls for a collaborative approach, as each of our own experiences were used to check others' decisions. Managing the project is both and art and a science."
Management Professor Kim Clark, who oversaw this Saint Mary’s Santa Clara-based Executive MBA team says, “This business strategy simulation is to give Executive MBA students the opportunity to practice making business decisions, learn to craft winning strategies in a competitive market and be held fully accountable for the results of their actions in a safe environment.” A congratulatory email to Professor Clark from the co-authors of the GLO-BUS software stated, "You should be quite proud of your students for such an excellent performance - a performance that reflects uqite well on you and the caliber of instruction that students are receiving in your course."
About Saint Mary's College Graduate Business
Founded in 1863, Saint Mary’s College of California is a cornerstone institution of the San Francisco bay area. After nearly 150 years, with a network of more than 40,000 alumni worldwide, Saint Mary’s tradition of educational excellence is stronger than ever. Saint Mary's Graduate Business Programs are grounded in this same rich history and tradition of excellence. With a focus on global perspective and responsible business, all of our six distinct graduate business degree programs are designed for working professionals who seek the knowledge and skills needed to accelerate their careers. Small class sizes facilitate collaboration, accessibility, and engaging discussions with our distinguished faculty, and an interactive learning environment focused on practical business knowledge, serves to provide our students with the maximum return on their investment.