KPIX-TV graphicAnchor/reporter Ann Notarangelo of CBS-5/KPIX-TV interviewed SEBA marketing professor Tomas Gomez Arias about a new controversial TV ad featuring San Francisco 49ers quarterback Colin Kaepernick.

While the headphone ad, which features the Niners QB walking through what appears to be an angry mob of Seattle Seahawk fans, is about canceling out unwanted sounds, Gomez Arias also commented on the ad's effectiveness in showcasing the huge popularity of the ubiquitously tattooed NFL star. Kaepernick's jersey is the top seller on

Watch the CBS-5/KPIX-TV report

Date of Mention 
Thursday, January 16, 2014
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