SMC Recruitment Video Wins Gold Prize In CASE Circle of Excellence National Awards Competition

Saint Mary’s College of California has received a prestigious 2018 Circle of Excellence gold award from the Council for Advancement and Support of Education (CASE). The College was recognized for its 30-second institutional commercial A World-Class Education Without The Attitude in the national Circle of Excellence competition. 

SMC received a prestigious 2018 Circle of Excellence gold award from the Council for Advancement and Support of Education for its 30-second institutional commercial "World-Class Education Without The Attitude." More than 675 higher education institutions, independent schools, and nonprofits worldwide submitted more than 3,200 entries for consideration. A panel of judges selected Saint Mary’s submission as the gold award winner among 47 national entries in the recruitment video category.  

“This is a significant honor for the College. It has been an important tool to position the College as a strong academic institution helping us to meet our enrollment goals,” said Vice Provost Dr. Hernan Bucheli. “Top prizes in the Circle of Excellence competition are awarded based on a submission’s creative approach, how it supports an institution’s mission, and its results. And the response to SMC’s video was very strong. It has more than 144,000 views on YouTube, more than all the SMC videos combined, and it’s been widely employed in our successful enrollment, and branding campaign.”   

The national Circle of Excellence awards program recognizes outstanding work in advancement services, alumni relations, communications, and marketing at CASE member institutions. Award submissions are judged by peer professionals at higher education institutions from across the country.

“We greatly appreciate the innovative work of Madhouse productions. They delivered a compelling 30-second spot that reflects the academic quality, vitality, and mission of Saint Mary’s,” said College Communications Assistant Vice Provost Michael McAlpin. “However, our success was also due, in part, to the students and faculty who participated in the video. I’m extremely proud that this creative, and collective effort in telling the College’s story was recognized with a CASE Circle of Excellence gold award.”  

The Council for Advancement and Support of Education is one of the largest international associations of education institutions, serving more than 3,700 universities, colleges, school, and related organizations in more than 80 countries. CASE is the leading resource for professional development, information, and standards in the fields of education fundraising, communications, marketing, and alumni relations.


About SMC
The Saint Mary's College of California experience inspires learning that lasts a lifetime. For more than 150 years, the College has provided students with a rigorous education that engages their intellect and spirit, and awakens a desire to transform society. Guided by the Christian Brothers, the Catholic Church's oldest order dedicated exclusively to teaching, the College enrolls more than 4,000 students in undergraduate and graduate liberal arts and business programs. For more information visit Saint Mary's College at and just 23 miles east of San Francisco.