Univision Interviews SEBA's Tomas Gomez-Arias About the Legacy of Apple Visionary Steve Jobs

Tomas Gomez-Ariason Univision

Shortly after the death of Steve Jobs, Univision's Noticias 14 interviewed Professor Tomas Gomez-Arias on a live evening newscast about the death of the co-founder of Apple, and the legacy of the technology visionary. In addition to noting Job's amazing ability to reinvent and redefine the public's everday interactions with technology, Gomez-Arias also recognized Jobs marketing genius as an individual who exemplified "obsessive focus on the quality of the consumer experience."

A professor of Marketing and Global Business in SMC's Graduate Business Program, Gomez Arias is one of several Spanish speaking Saint Mary's faculty experts that Univision taps for insight into news issues for the Spanish speaking audience in the Bay Area.

Gomez-Arias, who is also the director of the College's Center for the Regional Economy, observed that Job's intense focus on the consumer experience was common to both his creations, Apple and Pixar. " In both cases there is leading edge technology but the technology is not at the center of those companies. Rather, the technology is at the service of a human experience difficult to replicate because it requires the integration of a deep understanding of unsatisfied and even not yet expressed human needs and a unique vision of the technological paths leading to their satisfaction."

Watch the Univision Noticias 14 interview with Tomas Gomez Arias about Apple co-founder Steve Jobs.

Below is an English transcription of the interview:

The Legacy of Steve Jobs

Reporter: It has been three days since Steve jobs death and the world keeps morning the death of Apple’s co founder and honoring the legacy of this technological genius. To help us understand what the before and after of Steve Jobs will be, we are accompanied by Program Director of Global Marketing Technology and Business at Saint Mary’s College Prof. Tomas Gomez-Arias. Welcome Doctor

Prof. Tomas Gomez-Arias: Thank you for having me.

Reporter: First of all I would like to ask why has the Apple cofounder’s death been so impactful?

Prof. Tomas Gomez-Arias: Because Steve Jobs represents the human side of technology. No one like him was capable of putting the experience of consumers in the center of the design of computer and electronic products

Reporter: What were Steve Job’s principal contributions not just for the corporate world but also for ordinary people?

Prof. Tomas Gomez-Arias: Steve Jobs revolutionized three industries, personal computers, animation in movies, and consumer electronics. Every time we use a phone, every time we see an animated film, every time we use a computer, we are utilizing the legacy of Steve Jobs.

Reporter:  What does the future hold for Apple without the leadership of the man that put Apple on the world map?

Prof. Tomas Gomez-Arias: It’s a really complicated future. When you have a personality so strong leading a corporation, his disappearance prompts radical change. Tim Cook, the new Apple CEO, is an extremely competent person, but he isn’t Steve Jobs. We have been accustomed to thinking that Apple and Steve Jobs were the same person, the same entity. It’s very difficult to know if Apple will be able to maintain its focus on the consumer experience like it had been doing until now and direct technological innovation in the same way.  

Reporter: Finally have we lost the Thomas Edison of our time like many have been saying?

Prof. Tomas Gomez-Arias: I think so, largely because when we grasp all that is his legacy they are comparable.

Reporter: Great, we thank Prof. Tomas Gomez-Arias Program Director of Global Marketing Technology and Business at Saint Mary’s College for being with us this evening

Prof. Tomas Gomez-Arias: Thank you

Reporter: Thank you and good evening

Date of Mention: 
Friday, October 7, 2011