The primary objective of the new SMC website is to increase the number of highly qualified students who apply to and attend Saint Mary’s, and to increase giving by alumni, parents and friends. Saint Mary's last redesigned its site in 2016.

Why are we launching a new site and what are the goals of the site?

Our Goals

Our site is directly related to our institutional marketing goals:

  • Raise profile of and positive awareness for Saint Mary’s as the premier Catholic comprehensive university in the West.
  • Advance the academic reputation of the College among key constituents, including alumni, donors, parents, students, prospective students, faculty, staff, employers and the general public.
  • Build loyalty to the College and increase motivation for desired actions.
  • Create a systematic approach to understanding market forces that informs marketing and program development.

And the site is focused on:

  • Increasing the number of highly qualified undergraduate & graduate students who apply to and attend Saint Mary’s
  • Increasing giving by alumni, parents and friends

Why a New Site

Web sites need to evolve as our brand and the expectations of our audiences evolves.

  • Mobile first isn’t optional, it’s the rule.
  • Our site gets over 7.8 million pageviews per year.
  • The current site misses the mark on institutional and program marketing objectives. It's beautiful but not as usable as it could be.

We plan for this-an institutional commitment every three years.

The site reflects the marketing priorities of the:

  • Strategic Plan
  • Branding Initiative