Institutional Marketing Plan
During the 2008-2009 academic year, a broad based committee of Saint Mary's Regents, faculty members, administrators and alumni, chaired by VP for College Communications Michael Beseda, developed the College's first comprehensive institutional marketing plan. It lays out the road map for strengthening the reputation and enhancing the visibility of the College.
Documents
- Institutional Marketing Plan, Fiscal Year 2010-2012, Final Draft (PDF)
- Saint Mary's Style Guide, August 2009 (PDF)
- Visual Identity Recommendations, January 9, 2009 (PDF)
- Presentation on admission recruitment tools by Mindpower Inc. (PDF, SMC community only) November 21, 2008
- Responses to Key Questions
Students / Faculty / Regents (PDF) - Saint Mary’s Identity Fourth Presentation (PDF)
October 29, 2008 - 2008 Prospective Student Study Final Report (PDF)
Conducted for the National Catholic College Admission Association
September 17, 2008 - Seeking the Highest Point: Summary (PDF)
July 28, 2008 - Seeking the Highest Point: Inspiring a Stronger Brand for Saint Mary’s College (PDF)
July 8, 2008 - Crafting a Message That Sticks: An Interview with Chip Heath (PDF)
P osted January, 2008 - Rankings & Reactivity: How Public Measures Create Social Worlds, July 2007 (PDF)
- Results from the Audit and Positioning Recommendations/Generation Report, February 24, 2005 (PDF)
- Adult Student Market Analysis/Aslanian Report, January, 2006 (PDF)
- The Saint Mary's College Website Strategy Brief/Big Bad Report (PDF)
Maps & Directions
Mailing Address
Saint Mary's College of California
1928 Saint Mary's Road
Moraga, CA 94556
(925) 631-4000
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