J. Tomas Gomez-Arias  |  Interests  |  Scholarship  |  Service  

Education:

• Ph.D. University of Leon, 1994

Teaching Experience:

• Professor - Saint Mary's College of California (July 2009 - Present)
• Associate Professor - Saint Mary's College of California (January 2005 - June 2009)
• Lecturer - Saint Mary's College of California (April 2004 - December 2004)
• Lecturer - Santa Clara University (2004 - 2004)
• Universitas 21 Global, Singapore (2004 - 2008)
• Lecturer - California State University, East Bay (2003 - 2004)
• Associate Professor - University of A Coruña (2002 - 2003)
• Associate Professor - University of A Coruña (1994 - 1997)

Professional Experience:

• Chief Trade Officer - Consulate General of Spain in Hong Kong (1997 - 2002)

Research Experience:

• Faculty Associate - Center for the Regional Economy, Saint Mary's College of California (2008)
• Visiting Scholar - University of California, Berkeley (2003 - 2004)

Presentations:

Selected Presentations

• TNK-BP: Tread with Caution. Asaravala, C., Bluhm, C., Li, C., Threlkeld, D., Vradelis, M. and Gomez-Arias, J. Tomas (paper, co-author, associated proceeding, report in print)
  Western Casewriters Association Conference
  (March 2009)
• Customs Unions among Producing Countries with Different Costs. Mendez-Naya, Jose and Gomez-Arias, J. Tomas (paper, primary presenter, co-author, associated proceeding, report in print)
  International Business and Economy Conference
  (January 2008)
• Marketing and Classics: Linkages, Bridges and Connections. Genin, Larisa and Gomez-Arias, J. Tomas (paper, primary presenter, co-author, associated proceeding, report in print)
  Marketing Science Cultural Perspectives Conference
  (January 2008)
• Export Subsidies and Customs Unions. Mendez-Naya, Jose and Gomez-Arias, J. Tomas (paper, primary presenter, co-author, associated proceeding, report in print)
  International Business and Economy Conference
  (January 2008)
• Country-of-Destination Effects on Global Brand Equity. Gomez-Arias, J. Tomas and Boatman, Kara (paper, primary presenter, co-author, associated proceeding, report in print)
  Proceedings of the Academy of Marketing Science Annual Conference
  (May 2007)
• A risk-assessment scorecard for the selection of a global IT outsourcing service provider. Genin, Larisa and Gomez-Arias, J. Tomas (paper, co-author, associated proceeding, report in print)
  Academy of Business Administration National Conference
  (April 2007)
• External Effects of the Adoption of Category Management Strategies. Gomez-Arias, J. Tomas and Mendez-Naya, Jose (paper, primary presenter, co-author, associated proceeding, report in print)
  Winter Educators’ Conference of the American Marketing Association
  (February 2007)
• Why Do Leading Brand Manufacturers Supply Private Labels?. Gomez-Arias, J. Tomas and Bello-Acebron, Laurentino (paper, primary presenter, co-author, associated proceeding, report in print)
  Academy of Marketing Science Annual Conference
  (May 2006)
• Optimal Product Differentiation with Related Costs. Gomez-Arias, J. Tomas and Mendez-Naya, Jose (paper, primary presenter, co-author, associated proceeding, report in print)
  Winter Educators’ Conference of the American Marketing Association
  ()

Publications:

• Bluhm, C.T., Vradelis, M., Asaravala, C., Li, C., Threlkeld, B. & Gomez-Arias, J.T. (2010). TNK-BP: Tread with caution. Journal of the International Academy for Case Studies.
• Mendez-Naya, Jose, Mendez-Naya, Luciano & Gomez-Arias, J. Tomas. (2010). Export Subsidies and Countervailing Preferential Trade Agreements. Journal of International Business and Economics , Vol. 11, Iss. 2.
• Gomez-Arias, J. Tomas and Genin, Larisa. 2009. Beyond Monetization: Creating Value Through Online Social Networks, International Journal of Electronic Business Management, vol. 7, issue 2, pg.75-82
• Mendez-Naya, Jose and Gomez-Arias, J. Tomas. 2009. Customs Unions among Producing Countries with Different Costs, Journal of International Business and Economy, vol. 10, issue 1
• Gomez-Arias, J. Tomas and Bello-Acebrón, L. 2008. Why Do Leading Brand Manufacturers Supply Private Labels?, Journal of Business & Industrial Marketing, vol. 23, issue 4, pg.273-278
• Genin, L. and Gomez-Arias, J. Tomas. 2008. A risk-assessment scorecard for the selection of a global IT outsourcing service provider, Journal of the Academy of Business Administration, vol. 12, issue 1&2, pg.87-98
• Mendez-Naya, Jose and Gomez-Arias, J. Tomas. 2008. Export Subsidies and Customs Unions, Journal of International Business and Economy, vol. 9, issue 2, pg.23-31
• Subrahmanyan, Saroja and Gomez-Arias, J. Tomas. 2008. Integrated Approach To Understanding Consumer Behavior At The Bottom Of The Pyramid, Journal of Consumer Marketing, vol. 25, issue 7, pg.402-412
• Gomez-Arias, J. Tomas and Montermoso, Juan. 2007. Initial Reference Customer Selection for High-Technology Products, Management Decision, vol. 45, issue 6, pg.982-990
• Gomez-Arias, J. Tomas and Bello Acebrón, L. 2001. Postmodern Approaches in Business-to-Business Marketing and Marketing Research, ournal of Business and Industrial Marketing, vol. 16, issue 1, pg.7-20
• Gomez-Arias, J. Tomas. 1998. A Relationship Marketing Approach to 'Guanxi', European Journal of Marketing, vol. 32, issue 1/2, pg.145-156
• Gomez-Arias, J. Tomas. 1996. Conjoint-based preferential segmentation in the design of a new financial service, International Journal of Bank Marketing, vol. 14, issue 3, pg.30-32
• Gomez-Arias, J. Tomas. 1995. Do networks really foster innovation?, Management Decision, vol. 33, issue 9, pg.52-56