Saroja Subrahmanyan , Ph.D.

Professional Overview

Courses Taught:

• Marketing Research
• Marketing Management 
• Marketing (Core course)
• Global Marketing
• Jan Term
• Seminar 

Publications (in peer reviewed journals):

• Allen, R. E., Burns, C., Margitay-Becht,, A., Subrahmanyan, S. (in press). Social Capital and other Transaction Capital in Economic Development: Important Ontologies in Early-Stage Research. Research Agenda for Social Capital in Economic Development. Aldershot Hants (UK) and Brookfield, Vermont (U.S.): Edward Elgar Publishing.
• Subrahmanyan, S., Ravi Shankar, V. (2023). Lessons from focus group and online survey to collect data for creating brand perceptual map. Sage Research Methods: Business. SAGE Publications, Ltd. London, UK.
•  Allen, R., Burns, C., Subrahmanyan, S. (2022). Addressing homelessness with the “human ecology economics” framework: The role of the business community in California. International Journal of Social Economics, 49(9).
• Viswanathan, M., Baskentli, S., Gallage, S., Martin, D., Ramirez-Grigortsuk, M., Subrahmanyan, S. (2021). “A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania.” Journal of Public Policy & Marketing. 2021;40(2):245-261. doi:10.1177/0743915620968506

Extended Abstract / Poster Publications in Peer Reviewed Conference Proceedings 

• Subrahmanyan, S., 15th Annual Meeting of the Society for the Science of Motivation (SSM), "Over Consumption: Review and Future Research Agenda," Society for the Science of Motivation, Washington Hilton, Washington, DC, Washington, DC, United States. (May 25, 2023). Poster presentation.

Peer Conference Presentations  

• Subrahmanyan, S., Weidner, K., Virtual Subsistence Marketplaces Conference, "Sustainable Corporate Strategies for Alleviating Homelessness: An Exploratory Analysis and Proposed Framework," Los Angeles, CA. (May 31, 2020).
• Subrahmanyan, S. (October 2018). “Flawless Myanmar,” presented during the Start-Up Case Workshop at the October 4-6, 2018, annual North American Case Research Association (NACRA) conference.
• Subrahmanyan, S. and Banbury C. (October 2018). “Sojourner's Way: New Market Possibilities,” presented during the Start-UpCase Workshop at the October 4-6, 2018 annual North American Case Research Association (NACRA) conference.

Education

• PhD, Marketing. New York University, 1993; 
• MPhil, Philosophy. New York University, 1991; 
• MS, Statistics & Operations Research (w distinction). New York University, 1991; 
• MBA, Master of Business Administration. Indian Institute of Management, Bangalore, 1988; 
• BTech, Chemical Engineering. Indian Institute of Technology, Madras, 1982.