Andrew E. Wilson  |  Interests  |  Scholarship  

Education:

• Ph.D. Schulich School of Business, York University, September 2009
  

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  Dissertation title: The defensive trust effect: Consumers' defensive use of belief in a just world to cope with consumption threat

  Advisor: Peter R. Darke

• MBA Leavey School of Business, Santa Clara University, September 2003
  

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  Concentration in Marketing and Information Systems

Presentations:

Papers presented at refereed conferences

• The defensive trust effect: Consumers' defensive use of belief in a just world to cope with consumption threat. Wilson, Andrew E. and Darke, Peter R. (poster)
  Society for Consumer Research Winter Conference
  (February 2009)
• How does the defensive consumer choose?. Ashworth, Laurence, Wilson, Andrew E. and Darke, Peter R. (poster)
  Association for Consumer Research North American Conference
  (October 2008)
• The sins of the father: The effect of corporate parent affiliation on consumers' evaluation of corporate societal marketing. Wilson, Andrew E. and Darke, Peter R. (poster)
  Association for Consumer Research North American Conference
  (October 2007)
• Airing dirty laundry in the public square: an examination of public complaining and the mitigating effects of branding. Wilson, Andrew E., Giebelhausen, Michael and Brady, Michael K. (poster)
  Association for Consumer Research North American Conference
  (October 2007)
• Consider the consequences: the effect on consequence information on consumer choice of snack foods. Wilson, Andrew E. and Fox, Gavin (poster)
  Association for Consumer Research North American Conference
  (October 2007)

Publications:

• Wilson, Andrew E. & Darke, Peter R. (2012). The Optimistic Trust Effect: Use of Belief in a Just World to Cope With Decision Generated Threat. Journal of Consumer Research, Vol. 39, Iss. 3, 0.
• Cowart, Kelly O., Fox, Gavin L. & Wilson, Andrew E.. (2008). A structural look at consumer innovativeness and self-congruence in new product purchases. Psychology & Marketing, Vol. 25, Iss. 12, 1111-1130.
• Pearcy, Dawn, Guinipero, Larry & Wilson, Andrew E.. (2007). Title:A model of relational governance in reverse auctions. Journal of Supply Chain Management, Vol. 43, Iss. 1, 4-15.