The School of Economics and Business Administration (SEBA) is the home of 6 discipline-based faculty departments.

J. Tomas Gomez-Arias  |  Interests  |  Scholarship  |  Service  

Education:

  • Ph.D. University of Leon, 1994

Teaching Experience:

  • Professor - Saint Mary's College of California (July 2009 - Present)
  • Associate Professor - Saint Mary's College of California (January 2005 - June 2009)
  • Lecturer - Saint Mary's College of California (April 2004 - December 2004)
  • Lecturer - Santa Clara University (2004 - 2004)
  • Universitas 21 Global, Singapore (2004 - 2008)
  • Lecturer - California State University, East Bay (2003 - 2004)
  • Associate Professor - University of A Corua (2002 - 2003)
  • Associate Professor - University of A Corua (1994 - 1997)

Professional Experience:

  • Chief Trade Officer - Consulate General of Spain in Hong Kong (1997 - 2002)

Research Experience:

  • Faculty Associate - Center for the Regional Economy, Saint Mary's College of California (2008)
  • Visiting Scholar - University of California, Berkeley (2003 - 2004)

Presentations:

Selected Presentations

  • Financial Short-term Bias Amelioration in Economically Disadvantaged Individuals. Gomez-Arias, J. Tomas (paper, primary presenter)
    World Social Marketing Conference
    (April 2013)
  • TNK-BP: Tread with Caution. Asaravala, C., Bluhm, C., Li, C., Threlkeld, D., Vradelis, M. and Gomez-Arias, J. Tomas (paper, co-author, associated proceeding, report in print)
    Western Casewriters Association Conference
    (March 2009)
  • Customs Unions among Producing Countries with Different Costs. Mendez-Naya, Jose and Gomez-Arias, J. Tomas (paper, primary presenter, co-author, associated proceeding, report in print)
    International Business and Economy Conference
    (January 2008)
  • Marketing and Classics: Linkages, Bridges and Connections. Genin, Larisa and Gomez-Arias, J. Tomas (paper, primary presenter, co-author, associated proceeding, report in print)
    Marketing Science Cultural Perspectives Conference
    (January 2008)
  • Export Subsidies and Customs Unions. Mendez-Naya, Jose and Gomez-Arias, J. Tomas (paper, primary presenter, co-author, associated proceeding, report in print)
    International Business and Economy Conference
    (January 2008)
  • Country-of-Destination Effects on Global Brand Equity. Gomez-Arias, J. Tomas and Boatman, Kara (paper, primary presenter, co-author, associated proceeding, report in print)
    Proceedings of the Academy of Marketing Science Annual Conference
    (May 2007)
  • A risk-assessment scorecard for the selection of a global IT outsourcing service provider. Genin, Larisa and Gomez-Arias, J. Tomas (paper, co-author, associated proceeding, report in print)
    Academy of Business Administration National Conference
    (April 2007)
  • External Effects of the Adoption of Category Management Strategies. Gomez-Arias, J. Tomas and Mendez-Naya, Jose (paper, primary presenter, co-author, associated proceeding, report in print)
    Winter Educators Conference of the American Marketing Association
    (February 2007)
  • Why Do Leading Brand Manufacturers Supply Private Labels?. Gomez-Arias, J. Tomas and Bello-Acebron, Laurentino (paper, primary presenter, co-author, associated proceeding, report in print)
    Academy of Marketing Science Annual Conference
    (May 2006)
  • Optimal Product Differentiation with Related Costs. Gomez-Arias, J. Tomas and Mendez-Naya, Jose (paper, primary presenter, co-author, associated proceeding, report in print)
    Winter Educators Conference of the American Marketing Association
    ()

Publications:

  • Bluhm, C.T., Vradelis, M., Asaravala, C., Li, C., Threlkeld, B. & Gomez-Arias, J.T. (2012). TNK-BP: Tread with caution. Journal of the International Academy for Case Studies, Vol. 18, Iss. 5, 35-57.
  • Bluhm, C.T., Vradelis, M., Asaravala, C., Li, K., Threlkeld, B. & Gomez-Arias, J.T. (2012). TNK-BP: Tread with caution (Instructors’ note). Journal of the International Academy for Case Studies, Vol. 18, Iss. 6, 39-43.
  • Mendez-Naya, Jose, Mendez-Naya, Luciano & Gomez-Arias, J. Tomas. (2010). Export Subsidies and Countervailing Preferential Trade Agreements. Journal of International Business and Economics , Vol. 11, Iss. 2.
  • Gomez-Arias, J. Tomas and Genin, Larisa. 2009. Beyond Monetization: Creating Value Through Online Social Networks, International Journal of Electronic Business Management, vol. 7, issue 2, pg.75-82
  • Mendez-Naya, Jose and Gomez-Arias, J. Tomas. 2009. Customs Unions among Producing Countries with Different Costs, Journal of International Business and Economy, vol. 10, issue 1
  • Gomez-Arias, J. Tomas and Bello-Acebrn, L. 2008. Why Do Leading Brand Manufacturers Supply Private Labels?, Journal of Business & Industrial Marketing, vol. 23, issue 4, pg.273-278
  • Genin, L. and Gomez-Arias, J. Tomas. 2008. A risk-assessment scorecard for the selection of a global IT outsourcing service provider, Journal of the Academy of Business Administration, vol. 12, issue 1&2, pg.87-98
  • Mendez-Naya, Jose and Gomez-Arias, J. Tomas. 2008. Export Subsidies and Customs Unions, Journal of International Business and Economy, vol. 9, issue 2, pg.23-31
  • Subrahmanyan, Saroja and Gomez-Arias, J. Tomas. 2008. Integrated Approach To Understanding Consumer Behavior At The Bottom Of The Pyramid, Journal of Consumer Marketing, vol. 25, issue 7, pg.402-412
  • Gomez-Arias, J. Tomas and Montermoso, Juan. 2007. Initial Reference Customer Selection for High-Technology Products, Management Decision, vol. 45, issue 6, pg.982-990
  • Gomez-Arias, J. Tomas and Bello Acebrn, L. 2001. Postmodern Approaches in Business-to-Business Marketing and Marketing Research, ournal of Business and Industrial Marketing, vol. 16, issue 1, pg.7-20
  • Gomez-Arias, J. Tomas. 1998. A Relationship Marketing Approach to 'Guanxi', European Journal of Marketing, vol. 32, issue 1/2, pg.145-156
  • Gomez-Arias, J. Tomas. 1996. Conjoint-based preferential segmentation in the design of a new financial service, International Journal of Bank Marketing, vol. 14, issue 3, pg.30-32
  • Gomez-Arias, J. Tomas. 1995. Do networks really foster innovation?, Management Decision, vol. 33, issue 9, pg.52-56
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Mailing Address

Saint Mary's College of California
1928 Saint Mary's Road
Moraga, CA 94575
(925) 631-4000
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