Marketing Degree
A Marketing Degree for a modern world
Marketing is a popular major at Saint Mary’s, particularly among those who are passionate about understanding and taking part in this dynamic convergence of strategy, technology, and sales. A Marketing degree from SMC prepares students to achieve tangible results in the modern world of tech-driven business operations. This is where you’ll start to make your mark.
Partner with the Best in the Bay
Saint Mary’s students pursuing a degree in Marketing have unequaled opportunities to work hand-in-hand with knowledgeable faculty and experienced business leaders in a city known for some of the world’s biggest brands. With hands-on practice and expert insight on modern marketing, you’ll be making waves in no time.
Spotlight Course
Undergraduate students in the Applied Marketing Research course contribute in-depth analytical research and strategic marketing plans to scores of nonprofit organizations.Through experiential learning, MKT 326 inspires Marketing leaders to develop a greater sense of personal and societal purpose, in keeping with the spirit of Saint Mary’s Lasallian tradition.
Degree Curriculum
DATA 105: Probability and Statistics [+ Lab]
MATH 104: Intro Probability & Statistics
MATH 313: Probability & Statistics
ACCTG 100: Financial Accounting
ACCTG 101: Managerial Accounting
ECON 101: Microeconomic Principles and Application
ECON 201: Macroeconomic Principles and Application
ECON 102: Macroeconomic Principles and Application (Transfer / AP)
BSAN 301: Operations Management
FIN 301: Financial Management
MKT 227: Business Communication
MKT 301: Marketing
ORB 231: Managing & Leading Organizations
ORB 290: Business Law
ORB 301: Business Ethics and Social Responsibility
MKT 326: Applied Marketing Research
MKT 328: Consumer Behavior
MKT 313: Digital Marketing
MKT 315: Integrated Marketing Communications
MKT 329: Global Marketing
MKT 314: Online Content Creation
MKT 316: Special Topics in Marketing
MGT 496: Strategic Capstone
Marketing Degree Testimonial
"My marketing courses prepared me for my role at Salesforce by providing me with the tools and knowledge necessary to be able to flourish both inside and outside the classroom. From engaging classroom discussions to team projects, my professors gave me the real-world experience I needed to create frameworks to drive executive engagement and deliver white-glove experiences to each of our stakeholders which is my responsibility at Salesforce."
Daniela Catubig, ‘22
Highest Earning Potential in the United States
PayScale
Learn More About Our Marketing Degree
Get to know our highly valued faculty and their academic specialties. Or, discover scholarship opportunities for your degree.
