Marketing Degree

Marketing Degree

A Marketing Degree for a modern world

Marketing is a popular major at Saint Mary’s, particularly among those who are passionate about understanding and taking part in this dynamic convergence of strategy, technology, and sales. A Marketing degree from SMC prepares students to achieve tangible results in the modern world of tech-driven business operations. This is where you’ll start to make your mark.


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Partner with the Best in the Bay

saint mary's marketing students walking down hallway

Saint Mary’s students pursuing a degree in Marketing have unequaled opportunities to work hand-in-hand with knowledgeable faculty and experienced business leaders in a city known for some of the world’s biggest brands. With hands-on practice and expert insight on modern marketing, you’ll be making waves in no time.

saint mary's applied marketing research course

Spotlight Course

Undergraduate students in the Applied Marketing Research course contribute in-depth analytical research and strategic marketing plans to scores of nonprofit organizations.Through experiential learning, MKT 326 inspires Marketing leaders to develop a greater sense of personal and societal purpose, in keeping with the spirit of Saint Mary’s Lasallian tradition.

Degree Curriculum

DATA 105: Probability and Statistics [+ Lab]

MATH 104: Intro Probability & Statistics

MATH 313: Probability & Statistics

ACCTG 100: Financial Accounting

ACCTG 101: Managerial Accounting

ECON 101: Microeconomic Principles and Application

ECON 201: Macroeconomic Principles and Application

ECON 102: Macroeconomic Principles and Application (Transfer / AP)

BSAN 301: Operations Management

FIN 301: Financial Management

MKT 227: Business Communication

MKT 301: Marketing

ORB 231: Managing & Leading Organizations

ORB 290: Business Law

ORB 301: Business Ethics and Social Responsibility

MKT 326: Applied Marketing Research

MKT 328: Consumer Behavior

MKT 313: Digital Marketing

MKT 315: Integrated Marketing Communications

MKT 329: Global Marketing

MKT 314: Online Content Creation

MKT 316: Special Topics in Marketing

MGT 496: Strategic Capstone

Marketing Degree Testimonial

saint mary's alumni daniela catubig smiling

"My marketing courses prepared me for my role at Salesforce by providing me with the tools and knowledge necessary to be able to flourish both inside and outside the classroom. From engaging classroom discussions to team projects, my professors gave me the real-world experience I needed to create frameworks to drive executive engagement and deliver white-glove experiences to each of our stakeholders which is my responsibility at Salesforce."

Daniela Catubig, ‘22

Top 6%

Highest Earning Potential in the United States


Learn More About Our Marketing Degree

Get to know our highly valued faculty and their academic specialties. Or, discover scholarship opportunities for your degree.