Project in Marketing Class, Undergraduate students, Fall 2014. Students conducted a full scale marketing research investigation to inform the formulation of a recommended strategic marketing plan, aimed at stimulating individual donor support Lindsay Wildlife Experience, a rehabilitation and educational center that focuses on native California wildlife and natural history. Faculty advisor: Eric Kolhede.
Project in Marketing Class, Executive MBA Students, Fall 2014. A student team assessed the branding strategy for Hope Solutions, a non-profit organization whose mission is to provide permanent, affordable housing and vital support services to homeless and at-risk families and individuals in Contra Costa County. Faculty advisor: Tomas Gomez-Arias.
Project in Marketing Class, Executive MBA (Hybrid) Students, Fall 2014. A student team assessed the marketing strategy for Holden High, an independent private high school that provides a non-traditional alternative educational environment for children with emotional challenges on the autism spectrum. Faculty advisor: Tomas Gomez-Arias.
Project in Marketing Class, Executive MBA (Hybrid) Students, Fall 2014. A student team assessed the marketing potential for a new service regarding improving the quality of medical services in correctional facilities. IMQ is the quality arm of the California Medical Association and seeks to improve the quality of care provided to patients through a wide range of educational, accreditation, consultation, and certification programs. Faculty advisor: Tomas Gomez-Arias.
Project in Marketing Class, Executive MBA (Hybrid) Students, Fall 2014. A student team studied consumer perceptions of products from Currie Technologies (a manufacturer of electric bicycles). Currie Technologies is a trendsetter in the field of product development, sales and marketing of sustainable consumer goods for short-distance mobility and active recreation, while providing products that allow consumers to rediscover the fun of riding a bicycle. Faculty advisor: Tomas Gomez-Arias.
Project in Marketing Class, Executive MBA Students, Summer 2013. A student team conducted a brand audit for Catholic Charities of the East Bay (CCEB) by surveying different stakeholders of the company, analyzing branding materials and messages. This was helpful input to the organization for their rebranding and strategic efforts. CCEB is a nonprofit Human Services agency that was established in 1935. It provides several social service and training programs as well as advocacy for low-income families and individuals in Contra Costa and Alameda counties regardless of their religious faith. Faculty advisor: Tomas Gomez-Arias.
Project in Marketing Class, Executive MBA Students, Summer 2013. A student team did a market analysis to help Habitat for Humanity East Bay/Silicon Valley (HEBSV) with in their goal to expand their services after they received the Housing and Urban Development (HUD) certification. HEBSV is a nonprofit organization that helps revitalize neighborhoods through affordable and sustainable housing solutions. They partner with volunteers, the community and qualified families with limited incomes to strengthen communities in Alameda, Contra Costa, and Santa Clara Counties. Faculty advisor: Tomas Gomez-Arias.
Project in Marketing Class, Executive MBA Students, Winter 2013. A student team created a marketing plan for Capture the Dream to recruit quality board members for the organization. Capture the Dream is a nonprofit organization in the San Francisco Bay Area with a mission to provide low-income individuals with support to realize their long-term educational and career goals. Faculty advisor: Andrew Wilson.
Project in Managing and Leading Contemporary Organizations Class, Executive MBA Students, Fall 2012. A student team identified barriers in We Care’s process to develop new programs and services and provided recommendations for overcoming the barriers. We Care Services for Children is a nonprofit agency in Contra Costa County that provides mental health and development services for pre-school aged children with developmental delays. Faculty advisor: Nancy Lam.
Project in Marketing Research Class, Professional MBA Students, Fall 2012. A student team worked with ECPAT-USA to provide recommendations for creating a compelling and consistent brand image to increase awareness and support for the brand. ECPAT –USA is part of the international network of organizations and individuals working together for the elimination of child prostitution, child pornography and the trafficking of children for sexual purposes. It seeks to encourage the world community to ensure that children everywhere enjoy their fundamental rights free and secure from all forms of commercial sexual exploitation. ECPAT groups are present in over 70 countries. ECPAT-USA undertakes research, training, awareness raising, policy development and advocacy to protect children are exploited. Faculty advisor: Saroja Subrahmanyan.
Project in Marketing Class, Executive MBA Students, Summer 2011. A student team did a market analysis to gauge attractiveness of e-bikes as a form of transportation in the bay area. Currie Technologies® is renowned for its large selection of stylish, premium quality and technologically advanced electric bicycles. The company is one of the oldest and most established US developers and distributors of eBikes. Faculty advisor: Saroja Subrahmanyan.
Project in Marketing Class, Executive MBA Students, Summer 2011. A student team created a marketing strategy for Lions Center for the Blind (LCB) that would help forge active relationships with employers in the local Bay area so that blind and visually impaired people that LCB serves would have more opportunities for meaningful employment. The Lions Center for the Blind is a non-profit organization based in Oakland, CA that offers training, educational programs and placement opportunities for the blind and visually impaired people in the Bay Area. Faculty advisor: Saroja Subrahmanyan.
Project in Marketing Strategy Class, Professional MBA Students, Winter 2011. A start up developed an iPhone/iPad app to support speech development in autistic children. A student team supported the entrepreneur in developing a marketing plan for the app, including market research, segmentation, targeting, and pricing and revenue modeling. Speech with Milo is a mobile app that can be used by therapists or parents to teach young children language skills. Faculty advisor: Tomas Gomez-Arias.