The Business of Wine

Tasting Notes on Risk, Reward, and the Future of Wine

Join the School of Economics and Business Administration for the Dean’s Executive Speaker Series as we uncork insights from leading vintners, entrepreneurs, and industry professionals shaping the future of wine.

From shifting consumer trends and climate-driven challenges to innovation in production and distribution, this panel explores the forces impacting one of California’s most iconic industries.

What to expect:

• Insights on market trends, branding, and innovation in winemaking
• A behind-the-scenes look at the business models powering today’s vineyards
• Discussion on how climate, regulation, and technology are reshaping the landscape
• Live Q&A with a panel of wine business experts

This free event takes place just before the Saint Mary’s Summer Wine & Beer Fest (tickets required for the Fest), so arrive early for convenient parking, thoughtful conversation, and a deeper appreciation for the business side of your favorite pour.

RSVP now—space is limited!

Image		Maggie Coin Owner Copper Six Winery
Image		Jeff Davis Co-Founder/Proprietor Majuscule Wine
Image		Lisa Barker Director, DTC John Anthony Wine & Spirits
Image		Norm Peters Director, Vineyard Operations Silver Oak
Image		Michelle Oltman Wine Specialist