Geetika Jain

Geetika Pathania Jain

Geetika Jain
School of Liberal Arts (SOLA) | Communication

Professional Overview

Ph.D., International Communications, Dept. of Radio-TV-Film, University of Texas at Austin Minor in Business Communications
Ph.D. dissertation: “When Global Companies Localize:” Adaptive Strategies of Media Companies Entering India
M.S., Mass Communication, Purdue University
Post-Grad Diploma, Advertising and Public Relations, Indian Institute of Mass Communications, N. Delhi, India
B.A. (Hons.) in Economics, Sri Ram College of Commerce, University of Delhi, India

Pathania-Jain, Geetika. “Localization Strategies of International Media Companies Entering India in the 1990s.” In Globalization, Media and Empire, ed. Oliver Boyd-Barrett. Eastleigh: John Libbey/University of Luton, 2006.
_________. “Global Parents, Local Partners: a Value-Chain Analysis of Collaborative Strategies of Media Firms in India.” Journal of Media Economics 14 (July 2001): 169-87.
Pathania, Geetika. “Responses to Transnational Television in a STAR-struck Land: Doordarshan and STAR-TV in India.” In International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications, ed.
Srinivas Melkote, Peter Shields and Binod Agrawal,  61-79. Lanham: University Press of America, 1998.
________. “Ambivalence in a STAR-ry Eyed Land: Doordarshan and the Satellite TV Challenge.” SAGAR: South Asian Graduate Research Journal 1 (Spring 1994): 60-78.

2/2021 to present: Adjunct Faculty, Saint Mary’s College of California
3/2018 to 4/2020: Culture and Media Editor, India Currents magazine (
12/2017-3/2018: Culture and Media Critic, India Currents magazine (
1/2017 to 3/2017: Adjunct Faculty, Santa Clara University
7/2011 to 12/2017: Freelance Writer, India Currents magazine (was Guest Managing Editor, Jan-July 2015)
6/2006 to 6/2010: Adjunct Faculty, Foothill College (taught at DeAnza College in 2013)
8/2003 to 3/2013: Adjunct Faculty, University of Phoenix Online
8/2000 to 5/2004:Adjunct Faculty, University of North Texas.
8/1999 to 5/2000: Visiting Assistant Professor, University of North Texas.
1992-95: Coordinated Outreach Program at Asian Studies Dept. at UT (Grad. Res. Assistantship)
1990-92: Instructed introductory freshman communications class at Purdue University.

Written Communication; Essentials of College Writing; Media and Society; Mass Communications; Public
Speaking; Race, Gender and Media; TV Criticism; Perspectives on Radio and Television; Current Trends of Film,TV, and the Internet; Introduction to Film Studies; Film History, 1945- present; Introduction to Communication; International Communications; International Political Economy of Communications and World Cinema.
- T.V. criticism paper at University Film and Video Association conference, Denton, TX, August, 2007.
- Current Issues in Transnational Media Management, Center for Global Media Studies Conference, Spokane, WA, July 2002.
- Localization strategies of Media Companies in India, AEJMC conference, Phoenix, 2000. (Top 2 Paper )
- Reception of STAR T.V. in India: IAMCR (International Association for Mass Communications Research) panel, Sydney, 1996.
- Strategies of International Media Companies in India, Third World Conference, Nebraska, 1994.
- Content Analysis of Gulf War Editorial Comment, Interdisciplinary Conference, Colorado Springs, 1992.
- Computer-mediated Communications and the Indian Community, Speech Communication Association, Atlanta,1991.

SMC Courses Taught
COMM 304: Understanding Digital Culture (Fall 2023)
COMM 003: Introduction to Human Communication (Spring 2023, Spring 2022)
COMM125: Media, Technologies, & Culture (Fall 2022
COMM 002: Introduction to Media & Cultural Studies (Fall 2021, Spring 2021)
COMM 112: Interpersonal Communication (Spring 2021)

Second Place: Digital Media: Columns-Features for “Erasing the Accent,” San Francisco Press Club, 2017.
First Place Winner, India Currents, Overall Excellence, Digital Media. San Francisco Press Club Certificate of
Award, 2016.
Faculty Equity Award, University of Phoenix Online, 2011.
Graduate Opportunity Fellowship, Summer 1998 (University of Texas at Austin).
Kyoon Hur Fellowship, 1995-96 (University of Texas at Austin).
Recognized for teaching evaluations higher than the 90th percentile, 1992 (Purdue University).

English, Hindi, Punjabi