New SEBA Campaign Highlights Return on Investment

Last year, SEBA was recognized by SoFi (Social Finance, Inc.) as the #2 business school in the nation for return on education. In addition, SEBA’s hybrid format of its Executive MBA program is routinely ranked among the best online programs—This year, CEO magazine named it the #16 online EMBA program in the world, and U.S. News ranked it #2 in California, and #37 in the nation.

Students have long chosen Saint Mary’s specifically because of its value proposition. “Candidates recognize that SEBA offers a high-quality education at a more affordable price point than many of our competitors,” said Associate Dean of Graduate Business Programs Yung-Jae Lee. “With the addition of Graduate Business Career Services, we are now able to measure this advantage quantitatively through salary surveys and qualitatively through specific career stories.”

“I've been at Peet's for six years. I really credit my ability to get here because of my MBA at Saint Mary's," said Tiffin Groff, '03 Alum, Vice President, CPG Channel Marketing and Planning at Peet's Coffee.  "It kick started me to a different pace in my career."

“The MBA Program has provided me some effective tools," said EMBA candidate Joe Mandragona, Brand Assurance and Product Development Manager at The Saul Zaentz Company. "It has helped me understand the environment that I'm working in and helped with more tangible ways, more tangible applications of what we're learning.”  

Initial student models for the campaign (pictured below) are executive MBA students and alumni Rose Ashford, Joe Brown, Kelsey Furtado, Joe Mandragona, Maria Smith, and Zach Torre, along with PMBA students Connie Chou, Shelby De Mello, Jess Lujan, and Erica Santos.

The new campaign follows the successful 2-year brand campaign promoting "Think Globally, Lead Responsibly." As part of the November kickoff, ads will appear on various websites, via email, on Bay Area billboards, and on BART. Subsequent stages of the campaign will focus on adding more students to the campaign, and rolling out related ads for the business school’s various Masters of Science programs.