Marketing Degree
A MARKETING DEGREE FOR A MODERN WORLD
Marketing is a popular major at Saint Mary’s, particularly among those who are passionate about understanding and taking part in this dynamic convergence of strategy, technology, and sales. A Marketing degree from SMC prepares students to achieve tangible results in the modern world of tech-driven business operations. This is where you’ll start to make your mark.
Partner with the Best in the Bay
Saint Mary’s students pursuing a degree in Marketing have unequaled opportunities to work hand-in-hand with knowledgeable faculty and experienced business leaders in a city known for some of the world’s biggest brands. With hands-on practice and expert insight on modern marketing, you’ll be making waves in no time.
Business Student for a Day
A Preview of Your Future
Curious about life as a Saint Mary's business student? Our program gives you a firsthand look at SEBA by:
- Attending real classes led by our esteemed faculty.
- Meeting current SEBA students for insights on academic and campus life.
- Enjoying lunch at Oliver Hall and connecting with other students.
- Touring the campus and exploring its resources.
- Experiencing the excitement of a Saint Mary’s athletic event.
Dive into the vibrant life of a Saint Mary’s business student!
AACSB Accredited Business School
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| Among the Top 6% of Business Schools WorldwideBeing among the top 6% of business schools worldwide reflects more than just academic excellence—it embodies Saint Mary’s deep commitment to its Lasallian roots. AACSB accreditation ensures that undergraduate and graduate Gaels receive a rigorous, globally recognized education grounded in ethical leadership, innovation, and service to others. This distinction aligns with our mission to prepare future business leaders who are not only skilled professionals but also compassionate changemakers, dedicated to creating a positive impact in their communities and beyond. |
Spotlight Course
Undergraduate students in the Applied Marketing Research course contribute in-depth analytical research and strategic marketing plans to scores of nonprofit organizations.Through experiential learning, MKT 326 inspires Marketing leaders to develop a greater sense of personal and societal purpose, in keeping with the spirit of Saint Mary’s Lasallian tradition.
Degree Curriculum
What can you do with a degree in Marketing?
A degree in Marketing prepares you with a strong foundation in skills applicable to a wide variety of professions.
(*Some careers may require graduate school or additional study).
Marketing Analyst
Transform data from research, campaigns, and customer behavior into insights that guide strategy and budgeting
Brand Manager
Shape brand positioning, messaging, and go-to-market plans across products, channels, and audiences
Digital Marketing Specialist
Plan and execute SEO/SEM, email, and paid social campaigns; monitor KPIs and optimize for ROI
Content & Social Media Strategist
Develop platform-specific content, manage calendars, and build community engagement for organizations or agencies
Product Marketing Manager
Translate product features into customer value, build competitive positioning, and enable sales with launch assets
Integrated Marketing Communications (IMC) Coordinator
Align advertising, PR, events, and digital channels to deliver a consistent message and measurable outcomes
Market Research Associate
Design surveys/interviews, analyze consumer behavior, and deliver evidence-based recommendations
Account Manager (Agency or In-House)
Manage client/stakeholder relationships, timelines, and budgets while coordinating creative and media teams
Sales & Business Development Representative
Qualify leads, communicate value propositions, and partner with marketing to convert pipeline into revenue
Marketing Degree Testimonial
"My marketing courses prepared me for my role at Salesforce by providing me with the tools and knowledge necessary to be able to flourish both inside and outside the classroom. From engaging classroom discussions to team projects, my professors gave me the real-world experience I needed to create frameworks to drive executive engagement and deliver white-glove experiences to each of our stakeholders which is my responsibility at Salesforce."
Daniela Catubig, ‘22
Highest Earning Potential in the United States
SEBA NewsCenter
Learn More About Our Marketing Degree
Get to know our highly valued faculty and their academic specialties. Or, discover scholarship opportunities for your degree.
Frequently Asked Questions
The Marketing Degree is an undergraduate program that focuses on the principles, strategies, and techniques in promoting and selling products or services.
The Saint Mary’s Marketing Degree program is composed of 68 total CUs. If you are a transfer student, the marketing degree program requires you to complete a total of 47 CUs to graduate.
Students with a Marketing Degree can explore a variety of job roles including (but not limited to) marketing manager, market research analyst, brand manager, advertising executive, digital marketer, sales manager, public relations specialist, and many more. You can work in several industries including tech, advertising agencies, market research firms, retail, e-commerce, and more.
A marketing degree can help you develop valuable skills such as strategic planning, branding, advertising and promotions, consumer behavior analysis, communication, research and data analysis, digital marketing, social media and project management, and more.
Saint Mary’s students can expand their network by attending campus events, joining the Saint Mary's Marketing Club, connecting with guest speakers on LinkedIn, visiting the Career Center on campus, exploring internship opportunities, and building meaningful relationships with students, alumni, and professors.
Yes. You will complete 12 business foundations before taking your upper division marketing courses.
Yes. Saint Mary’s students are encouraged to explore multiple disciplines during their time as undergraduates.