Marketing Degree

Marketing Degree


Marketing is a popular major at Saint Mary’s, particularly among those who are passionate about understanding and taking part in this dynamic convergence of strategy, technology, and sales. A Marketing degree from SMC prepares students to achieve tangible results in the modern world of tech-driven business operations. This is where you’ll start to make your mark.


Apply Now Request Info

Partner with the Best in the Bay

saint mary's marketing students walking down hallway

Saint Mary’s students pursuing a degree in Marketing have unequaled opportunities to work hand-in-hand with knowledgeable faculty and experienced business leaders in a city known for some of the world’s biggest brands. With hands-on practice and expert insight on modern marketing, you’ll be making waves in no time.

saint mary's applied marketing research course

Spotlight Course

Undergraduate students in the Applied Marketing Research course contribute in-depth analytical research and strategic marketing plans to scores of nonprofit organizations.Through experiential learning, MKT 326 inspires Marketing leaders to develop a greater sense of personal and societal purpose, in keeping with the spirit of Saint Mary’s Lasallian tradition.

Degree Curriculum

Marketing Degree Testimonial

saint mary's alumni daniela catubig smiling

"My marketing courses prepared me for my role at Salesforce by providing me with the tools and knowledge necessary to be able to flourish both inside and outside the classroom. From engaging classroom discussions to team projects, my professors gave me the real-world experience I needed to create frameworks to drive executive engagement and deliver white-glove experiences to each of our stakeholders which is my responsibility at Salesforce."

Daniela Catubig, ‘22

Top 6%

Highest Earning Potential in the United States

​​Payscale - Salary Comparison, Salary Survey, Search Wages

Learn More About Our Marketing Degree

Get to know our highly valued faculty and their academic specialties. Or, discover scholarship opportunities for your degree.

Frequently Asked Questions

The Marketing Degree is an undergraduate program that focuses on the principles, strategies, and techniques in promoting and selling products or services.

The Saint Mary’s Marketing Degree program is composed of 68 total CUs. If you are a transfer student, the marketing degree program requires you to complete a total of 47 CUs to graduate.

Students with a Marketing Degree can explore a variety of job roles including (but not limited to) marketing manager, market research analyst, brand manager, advertising executive, digital marketer, sales manager, public relations specialist, and many more. You can work in several industries including tech, advertising agencies, market research firms, retail, e-commerce, and more.

A marketing degree can help you develop valuable skills such as strategic planning, branding, advertising and promotions, consumer behavior analysis, communication, research and data analysis, digital marketing, social media and project management, and more.

Saint Mary’s students can expand their network by attending campus events, joining the Saint Mary's Marketing Club, connecting with guest speakers on LinkedIn, visiting the Career Center on campus, exploring internship opportunities, and building meaningful relationships with students, alumni, and professors.

Yes. You will complete 12 business foundations before taking your upper division marketing courses.

Yes. Saint Mary’s students are encouraged to explore multiple disciplines during their time as undergraduates.